Our client is a U.S.-based marketing agency with 20+ years of experience in digital marketing and a primary focus on direct response strategies. They work with high-performing clients across the U.S. and Latin America to build, optimize, and scale marketing funnels that drive measurable growth.
They are seeking a full-time Marketing Automation Specialist to join their team. This role combines technical automation expertise with strong analytical and creative skills in Conversion Rate Optimization (CRO). You’ll work closely with U.S. and Argentina-based team members, collaborating with designers, developers, project managers, and strategists to execute and optimize marketing campaigns that convert.
Job Description
The Marketing Automation Specialist role sits within the DevOps Department, which supports all marketing and data teams through technology, automation, and systems infrastructure.
This position is a technical, execution-focused role responsible for building, maintaining, and troubleshooting the automations and systems that power client operations. You will work hands-on inside CRM platforms, integration tools, and tracking systems to ensure campaigns run reliably and data flows cleanly across platforms.
Our client is a performance-driven agency that depends on scalable, compliant, and well-structured technical systems. Unlike marketing strategy or CRO roles, this position focuses solely on the systems that enable those functions — CRM automations, triggers, integrations, and data pathways.
The ideal candidate has strong technical curiosity, excellent problem-solving ability, and experience working across CRM and automation platforms to create efficient, reliable workflows.
Role and Responsibilities
Automation & CRM Execution
- Build, update, and maintain CRM automations, workflows, triggers, and pipelines.
- Configure and maintain CRM systems (e.g., GoHighLevel, HubSpot) according to technical requirements.
- Implement automation logic that supports lead routing, tagging, lifecycle status updates, notifications, and follow-up sequences.
- Support campaign operations by ensuring all system triggers and sequences fire reliably.
Integrations & Technical Systems
- Build and maintain integrations between CRMs, ads platforms, and internal systems using APIs and webhooks.
- Create and maintain Zapier, Make, or custom integrations to support operational workflows.
- Work with tracking tools (e.g., Google Tag Manager, Meta Conversion API) to ensure events fire correctly.
- Troubleshoot and resolve technical issues across integrations, CRMs, and automation workflows.
Data Flow & System Quality
- Collaborate with the Data Team to ensure clean, accurate, and properly formatted data flows between systems.
- Identify repetitive processes that can be optimized or automated.
- Document workflows, integration maps, and internal processes to support clarity and consistency.
Compliance
- Ensure all automations follow U.S. and international compliance guidelines (TCPA, CAN-SPAM, GDPR, CCPA).
- Support proper opt-in, opt-out, and consent management across SMS and email systems.
- Follow internal best practices for data handling and segmentation.
Salary: $1500-$2000 / month
Type of Work: Full-time remote
Work Schedule: USA business hours
Requirements
- In depth background in a remote set-up of work similar to freelancing as an Independent Contractor (deep understanding on the pros & cons involved in this industry).
- 2–3+ years of hands-on experience in marketing automation, CRM configuration, or systems integration.
- Experience with automation tools such as GoHighLevel, HubSpot, Zapier, Make, or similar platforms.
- Working understanding of APIs, webhooks, JavaScript tracking, and CRM automation logic.
- Knowledge of TCPA, CAN-SPAM, and data-privacy standards related to SMS and email communication.
- Strong troubleshooting and technical problem-solving skills.
- Excellent documentation skills and attention to detail.
- Ability to translate technical workflows into clear notes or diagrams for team members.
- Fluent in English and available during U.S. business hours (remote role).
- Reliable internet connection and consistent availability during designated hours.
