The Senior EU Marketing Manager is responsible for leading the planning, coordinating, and executing integrated marketing programs across key European markets. This role owns and advocates for regional European go-to-market strategy, including executing online and offline marketing initiatives such as email, paid search, webinars, social media, third-party content syndication, account-based marketing (ABM), partnerships, and events.

As a senior member of the Demand Generation team, this role partners closely with European Sales, Customer Success, Product Marketing, Brand, Regulatory Experts, and Marketing Operations to lead coordinated regional campaigns, with AI-enabled experimentation and execution, that drive measurable pipeline and revenue impact. The Senior EU Marketing Manager sets direction for marketing activities across Europe, ensuring they are aligned to go-to-market priorities, localized appropriately, and executed with operational excellence.

This is a highly collaborative and results-driven role for an experienced marketer who understands that marketing is a revenue engine. The ideal candidate is comfortable challenging existing approaches, championing new channels, optimizing performance through data, leveraging agentic go-to-market strategies, and communicating marketing impact clearly to regional stakeholders.

What You’ll Do

Own European Marketing Campaign Execution

• Lead the development and execution of regional marketing plans aligned to European revenue targets and quarterly pipeline goals.

• Translate global campaigns into localized European programs, adapting messaging, channels, and tactics based on regional market maturity and buying behavior.

• Lead the execution of conferences, partner activations, and hosted events, ensuring strong pre-event promotion and structured post-event follow-up with Sales.

• Scale and oversee digital marketing programs including a channel mix of agentic programs, email campaigns, paid search, paid social, webinars, third-party content syndication, and sales outreach with AI-assisted processes and marketing tools.

• Partner with Marketing Operations to ensure regional campaign tracking, attribution, and reporting are set up correctly prior to launch and communicate business-critical outcomes.

• Test new regional channels, lead AI-assisted experimentation, and recommend campaign optimizations based on engagement, conversion, and pipeline impact. 

Align Marketing to Pipeline & Revenue Goals

• Partner with Sales and Marketing leadership to define objectives, target accounts, and success metrics.

• Lead regional ABM execution in close collaboration with Sales and Demand Generation teams.

• Ensure lead capture processes are aligned with Marketing Operations and CRM workflows.

• Own the tracking of campaign performance for regional marketing initiatives and report on marketing funnel impact and marketing ROI. 

• Drive regionalized marketing pipeline and revenue projections with AI analytics.

Manage Budgets & Vendors

• Own regional market budgets and ensure efficient allocation of spend across marketing programs based on ROI. 

• Coordinate and oversee regional marketing initiatives with external agencies, event vendors, and partners. 

• Identify and lead opportunities to improve processes, test new channels, and optimize campaign performance. 

• Challenge the status quo by proposing new approaches, experimentation, and scalable regional marketing campaigns. 

What You’ll Bring

• 8+ years of experience in B2B marketing (SaaS or technology preferred), including experience operation at a senior manager level.

• Experience leading marketing programs in Europe. 

• Professional proficiency in French preferred; Italian speaking a plus.

• Demonstrated experience with agentic AI go-to-market strategies, channels, and analysis.

• Strong project management skills with the ability to lead multiple timelines simultaneously.

• Comfort working cross-functionally with larger Go-To-Market organization and external vendors. 

• Highly organized, detail-oriented, and a proactive problem solver.

• Willingness to travel within Europe as required.

How Success Is Measured

• Seamless execution of European marketing campaigns.

• On-time, on-budget delivery of programs with ROI improvements.

• Sales alignment on marketing campaign outcomes.

• Growth of regional pipeline and revenue attributed to marketing.

Life at Assent

Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

Financial Benefits: It’s not all about the money – well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives.

Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help.  

We use AI to support parts of our recruitment process, such as note-taking and initial shortlisting based on job-related qualifications. AI does not make hiring decisions. All candidates will speak with a real person, and final decisions are always made by our recruitment team.