About Atari
Atari is a legendary gaming brand that first emerged in the 1970s and has continued to thrive as a pioneer of both retro and innovative gaming. We develop and publish both original and classic games for modern platforms, including PlayStation, Xbox, Nintendo Switch, Steam and more. These games are released under a diverse group of publishing labels, including Atari, Infogrames, Digital Eclipse, Nightdive Studios, RollerCoaster Tycoon, and through partnerships with external developers like Thunderfull. Our publishing arm feels like a small indie studio, fast-moving, collaborative, and hands-on. We want passionate video game lovers ready to roll up their sleeves and contribute meaningfully to every project.
Overview
As a Marketing Coordinator, you’ll serve as the closest point of contact to each assigned project, gathering essential materials and managing tasks that help power the full marketing effort. You’ll work with the Creative Marketing Manager to ensure asset development stays on schedule and support the Campaign Manager in executing campaign plans. You’ll communicate directly with game developers and internal stakeholders to stay ahead of deadlines and ensure the smooth flow of information across teams. This role is ideal for someone who combines project management rigor with a passion for gaming and hands-on marketing readiness.
Key Responsibilities
Project & Vendor Management
- Serve as the primary coordinator for external vendors, agencies, and production houses engaged in marketing asset creation (video, motion, print, trailers, asset localization).
- Develop, maintain, and enforce project plans, timelines, deliverables, and approval workflows.
- Track and follow up on milestones, dependencies, changes, and risks across marketing projects.
- Manage budgets, invoicing, and vendor contracts in coordination with finance or operations teams.
Asset Coordination & Digital Asset Management
- Act as the digital asset manager for assigned projects: organize, version control, catalogue, and distribute marketing assets internally and externally.
- Gather information, raw assets, and updates from developers and partners.
- Maintain and update marketing support documentation (fact sheets, sales decks, style guides, metadata sheets).
- Track creative and marketing deliverables across internal and external stakeholders.
Campaign Planning & Execution
- Assist in the development of go-to-market plans for each title (campaign phases, themes, channels, promotions).
- Ensure all marketing elements (trailers, screenshots, banners, emails, press kits) are executed according to plan and schedule.
- Manage and maintain a master marketing calendar, including all key dates (reveal, alpha/Beta, demos, announcements, launch, post-launch updates).
- Coordinate with email marketing, CRM, and community teams to schedule and deliver promotional content.
Platform & Storefront Marketing
- Work with the Publishing Coordinator and internal producers to prepare and submit content and metadata to platform storefronts (Steam, Epic, Xbox Store, PlayStation Store, Nintendo eShop).
- Liaise with first-party platform teams (e.g. PlayStation, Microsoft, Nintendo) to secure marketing support, placements, or store features.
- Monitor and optimize storefront presentation (screenshots, videos, descriptions) post-launch.
Analysis, Insights & Process Improvement
- Support campaign reporting and organization of performance metrics
- Work with analytics and marketing leads to identify optimization opportunities mid-campaign and post-mortem.
- Contribute to process improvements, template standardization, and knowledge sharing across projects.
Community & Brand Support
- Support initiatives to grow and engage Atari’s gaming communities across social, forums, Discord, etc., in collaboration with Social/Community leads.
- Coordinate with social and community teams to gather requests and feedback related to specific games, ensuring the broader marketing team is aligned on asset needs, timing, and player-facing priorities.
Requirements & Qualifications
- 2–4 years in video game marketing, publishing, or a related role (including agency work) with exposure to PC and console titles.
- Strong project management skills, with experience coordinating across multiple teams and vendors.
- Excellent written and verbal communication skills; strong editing and copywriting ability.
- Ability to work proactively under ambiguity and manage shifting priorities across multiple projects.
- Deep passion for video games and knowledge of PC/console markets, player communities, and industry cycles.
Preferred / Nice-to-Have
- Experience working with global teams or multiple territories.
- Experience with marketing analytics tools (e.g. Google Analytics, Tableau, internal dashboards).
- Some experience or familiarity with localization workflows and regional marketing requirements.
- Some understanding of platform APIs and storefront submission processes.
- Previous experience working directly with first-party platform marketing teams (Sony, Microsoft, Nintendo).
- Exposure to influencer marketing, community operations, or CRM/email marketing.
Salary Range: $60,000 - $75,000
