Public Relations Manager
•SerpApi· 8mo
📣 Marketing⏰ Full-time📈 Mid Level💰 $141k-183k🌍 Worldwide
8mo ago
Binance·2 months ago
About Binance TH
Binance TH is a regulated digital asset platform in Thailand, committed to providing secure, compliant, and user-centric access to the future of finance. As part of Binance’s global ecosystem, we aim to drive financial innovation while building trust in the local market.
Role Overview
We are looking for a high-performing Affiliate Manager to lead and scale Binance TH’s affiliate ecosystem.
This role is responsible for driving user acquisition, trading activity, and revenue through strategic partnerships with affiliates, creators, and communities — while ensuring full compliance with Thailand’s regulatory standards.
You will play a key role in shaping how Binance TH grows its performance marketing engine in a sustainable and scalable way.
Affiliate Growth & Acquisition
Identify, recruit, and onboard high-quality affiliates (KOLs, creators, communities)
Build a strong pipeline across TikTok, YouTube, Facebook, X, and university networks
Develop tailored partnership strategies for different affiliate tiers
Performance Management
Monitor and optimize affiliate performance across:
New verified users (NVU)
First-time depositors (FTD)
Trading volume
Analyze data to improve conversion, retention, and ROI
Continuously refine commission structures and incentive models
Campaign Execution
Integrate affiliates into key marketing campaigns (e.g., Token Reward campaigns, product launches)
Collaborate with marketing teams to ensure consistent messaging and timing
Brief affiliates on campaign mechanics and expected outcomes
Relationship Management
Build strong, long-term relationships with top-performing affiliates
Provide regular updates, insights, and performance feedback
Act as the main point of contact for affiliate partners
Compliance & Risk Control
Ensure all affiliate activities comply with Thai regulatory requirements
Review and monitor affiliate content to prevent misleading or non-compliant messaging
Work closely with Legal and Compliance teams to mitigate risks
Reporting & Insights
Track and report weekly and monthly performance metrics
Identify growth opportunities and potential risks
Provide strategic recommendations to improve affiliate channel performance
Experience
3–6+ years in affiliate marketing, performance marketing, or partnership roles
Experience in crypto, fintech, or trading platforms is highly preferred
Proven track record of driving measurable growth through affiliates
Skills
Strong analytical mindset (comfortable with data, dashboards, ROI tracking)
Excellent communication and negotiation skills
Ability to manage multiple partners and campaigns simultaneously
Understanding of Thai digital landscape and creator ecosystem
Mindset
Performance-driven and results-oriented
Entrepreneurial — able to build and scale from scratch
Detail-oriented with strong ownership
Comfortable working in a fast-paced, evolving environment
Nice to Have
Existing network of Thai KOLs / affiliates
Experience in regulated industries
Familiarity with crypto trading behavior and user lifecycle
What Success Looks Like
A scalable, high-quality affiliate network driving consistent user growth
Strong ROI across affiliate campaigns
High-performing, compliant partners aligned with Binance TH brand
Why Join Binance TH
Be part of building the future of finance in Thailand
Work at the intersection of crypto, marketing, and growth strategy
Opportunity to scale impact across Binance’s global ecosystem