Senior Product Marketing Manager
•Xbowcareers· 5h
📣 Marketing⏰ Full-time⭐ Senior💰 $160k-200k🇺🇸 USA
5h ago
Canva·2 days ago
Join the team redefining how the world experiences design.
Hey, hello, hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte, namaste!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our headquarters is in sunny Sydney, Australia, but our team spans the globe. While we support flexible, remote-friendly ways of working, for this role, we’re focusing on Bangalore so we can best support our teams and keep collaboration flowing.
What you’d be doing in this role
Own Canva’s product and localisation strategy for India, with a strong focus on user growth and experience across languages.
Contribute to the product roadmap for India, including features, payment methods, authentication flows, and other market-specific initiatives.
Analyse the active user and subscription funnels to identify opportunities for improving activation, engagement, and conversion.
Evaluate and adapt global messaging, campaigns, and product experiences to resonate with Indian users across different regions and languages.
Provide cultural and linguistic insights to global teams to inform product, content, and marketing decisions.
Project management to drive cross-functional collaboration on localisation: Marketing, Content, SEO and Product
Manage relationships with external localisation partners and collaborate with external linguists, translators and the in-house Language Manager, to ensure clarity, cultural nuance, and consistency across all Indian-language experiences. Together, develop and evolve style guides, tone of voice principles, and best practices for the region.
Help prioritise localisation investments across languages and regions based on impact, scale, and user needs.
What we're looking for
5+ years of experience working in product, growth, or localisation roles within a high-growth SaaS or product-led company.
Strong product and growth mindset, with an understanding of how India’s language ecosystem (including regional languages and English usage patterns) influences user behaviour and product adoption.
Strong understanding of content and UX copy, including the ability to write and adapt English-language messaging for Indian users across product and growth surfaces.
Experience working cross-functionally and influencing stakeholders across product, marketing, content, and regional teams.
Fluency in English, with strong proficiency in at least one major Indian language. Familiarity with multiple Indian languages is a strong plus.
Comfortable operating in ambiguity and scaling solutions in complex, multi-market environments.
A strategic thinker who is equally happy rolling up their sleeves and executing.
Genuine passion for Canva’s mission to empower the world to design.
About the Group/Team
Canva’s International Supergroup is responsible for driving growth and deepening adoption across our key regions worldwide. We are an entrepreneurial, cross-functional team that turns bold strategy into culturally resonant execution.
In India, our mission is to empower people across the country to design and express themselves, regardless of language, geography, or background. India represents one of Canva’s most important growth opportunities, with a deeply diverse language ecosystem, a rapidly expanding creator economy, and millions of users coming online for the first time. Our goal is to make Canva feel intuitive, accessible, and truly local for users across India.
About the Role/Specialty
As the India Localisation Lead, you will own Canva’s product and localisation experience in India, ensuring users across different regions and languages have the best possible Canva experience. You will be the voice of Indian users and a champion for culturally and linguistically relevant product experiences.
This role goes beyond translation. It requires a strong understanding of India’s language landscape, how users switch between languages, and how localisation decisions impact trust, usability, and growth at scale.