Senior Manager, Marketing - Remote

About Us:
The United States has the poorest maternal and birth outcomes of all developed countries with underserved, Black, Brown, Indigenous communities disproportionately affected. Cayaba Care is working to drastically improve the experience of affected communities by reimagining how we deliver meaningful and compassionate care to expectant moms.

Cayaba Care's mission is to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. Our team is focused on building trust-based engagement and wrap-around support for expectant moms at home, in person and virtually, to ensure they have all the social support they need for a successful and joyful pregnancy journey. We leverage technology to support our virtual engagement that allows us to meet all our moms where they are.

Our Values:

• Empathy is at the heart of everything we do. We must always center the experiences of the mothers and families we serve, as well as support and uplift one another.
• Collaboration is what makes us stronger. We achieve the greatest impact when we work together, share knowledge, and elevate each other’s strengths.
• Resilience reflects our ability to push through challenges, adapt in a fast-changing environment, and remain committed to our mission no matter the obstacles.

The Role:

Cayaba Care is seeking a highly motivated and hands-on Senior Manager, Marketing to drive member acquisition and engagement. This leader will be instrumental in developing and executing integrated marketing campaigns across marketing, provider, and community channels, to achieve measurable business impact. This role will also directly support payer sales efforts by creating compelling content, and leading B2B marketing to nurture a strong pipeline of qualified leads.

Reporting to the VP, Marketing and Member Acquisition, the Senior Manager, Marketing will own the creation of scalable best practices and drive sustainable growth in a fast-moving, mission-driven organization committed to expanding access to quality care for underserved communities.

Travel Requirements: up to 3x per year (25%)

Responsibilities:

Member Acquisition and Enrollment Strategy

• Support the development and execution of member acquisition and enrollment efforts across marketing, sales, community, & provider channels
• Builds and manages automated, multichannel marketing campaign workflows, including sms, email, phone, and direct mail
• Gain a deep understanding of our target Medicaid populations to better reach and understand the membership base
• Develop playbooks and toolkits for community and provider outreach, to scale the work from market to market
• Drive marketing analytics and measurement initiatives, ensuring we have the proper tracking set up and the reports we need to monitor performance
• Use data, A/B testing, and audience insights to continuously improve conversion and performance
• Establish, document, and standardize best-practice marketing processes and workflows (e.g., campaign execution, content governance) to ensure the Marketing team can scale efficiently while maintaining high quality and consistency
• Ensure marketing and communication materials are compliant with Cayaba and partner brand guidelines and reflect Cayaba’s value

B2B Marketing Support

• Partner closely with Executive Leadership team to align messaging with sales strategies
• Develop compelling content (e.g., sales pitch decks, case studies, ROI calculators) to support sales efforts and educate both technical and executive buyers
• Lead demand generation, including email campaigns, webinars, or events, to cultivate a strong pipeline of qualified leads
• Support our team’s presence at key industry events and conferences to maximize brand visibility and lead generation

Team Leadership and Collaboration

• Partner with Product, Data, and Care teams to improve workflows, reporting, and the member experience
• Coach and mentor team members in a rapidly evolving organization
• Manage agencies/freelancers as needed
• Drive operational excellence in Marketing by implementing optimized workflows and technology stack integrations that directly support the company's ambitious growth and scaling objectives.

Qualifications:

• 6-8 years of experience in D2C, B2B2C and/or B2B marketing, preferably within the healthcare industry
• 1-3 years of people management experience preferred
• Bachelor’s degree in business, marketing, or communications, or related field
• Proven experience in planning and executing complex, integrated marketing campaigns across multiple channels, including but not limited to: sms, email, and direct mail
• Familiar with CRMs and marketing automation tools like HubSpot and Salesforce
• Experience leveraging data analytics for decision-making
• Ability to balance high-level strategy with hands-on execution, comfortable working at both macro and micro levels
• Exceptional written communication skills, with experience crafting compelling marketing copy and stakeholder communications that drive engagement and enrollment
• Experience working with diverse teams and patient populations, demonstrating high emotional intelligence and authentic leadership
• Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment
• Committed to Cayaba’s mission to improve maternal health outcomes for all communities, especially high-risk communities

Why Join Us:

Working with us is a chance to build something from the ground up, shape the future of maternal health, and grow with a team that values impact, ownership, and care. As an early team member, you’ll help define how we deliver care and support at scale.

At Cayaba Care, we recognize that great talent deserves great rewards.

• Base Salary: $130,000–$140,000 per year, based on experience.
• Bonuses: Performance-based annual bonus opportunities.