About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech β all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the branΒd is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
We are looking for a Global Affiliate & Partnership Specialist, to supercharge our Magic Beauty Stars ambassador programme and support business/channel growth via Affiliate commercial Influencers + Influencer partners. The Global Affiliate & Partnership Specialist will pursue opportunities to drive Traffic, Revenue against ROAS and CPO goals to CharlotteTilbury.com. Considering new customer growth, increasing value of our existing customer base, whilst balancing profitability alongside brand equity objectives.
As a Affiliate and Partnerships Specialist you will
MAGIC BEAUTY STARS
- Proactively grow and manage the Charlotte Tilbury commercial Affiliate Ambassador programmes, Magic Beauty Stars β crafting new opportunities, whilst leveraging existing. All within set KPI, objectives and against budget
- Owning the βalways onβ of Magic Beauty Stars recruitment, incentive & rewards plan - inclusive of owning supplier relationships and SaaS platforms, while having the technical ability and in practice know-how of Affiliate network SaaS platforms
- Drive ambassador recruitment growth 2X
- Drive ambassador Revenue growth 3X
- Establishing and maintaining strong relationships with Magic Beauty Stars stakeholders, both internal and external to the business
- Researching and outlining new potential partners, platforms, or direct relationships with the aim to grow and diversify the brand's ambassador programme, Magic Beauty Stars
- Working with manager to consistently review and improve the Ambassador programme inclusive of, but not limited to providing feedback on SaaS platform roadmap
- Review and approve Magic Beauty Stars content on a weekly basis
- Complete Magic Beauty Stars commission reporting on a monthly basis
- Provide ad hoc daily, weekly and monthly product seeding and gifting to Magic Beauty Star ambassadors
AFFILIATE COMMERCIAL INFLUENCERS
- Shape strategies across regional markets (UK, US, APAC, EU), working to deliver customer growth, brand exposure and Revenue in market via Influencer partners, such as LTK RewardStyle, Metapic and ShopMy - driving strong CVR
- Oversee and manage partner deliverables ahead of βgo liveβ activity, always considering industry and ASA compliance guidelines
- Manage campaigns from creating briefs to post-campaign analysis, making sure talent casting, briefs, content etc all ladder up to a cohesive, aligned Traffic and Revenue driving campaign
AOB
- Commercial knowledge and in-job expertise of engaging and cultivating hard KPI performance from Ambassador and Influencer communities (Traffic, Revenue, AOV, CVR, ROAS, CPO), inclusive of setting up commission rates and Affiliate networks
- Analysis of campaigns, reporting ROI results & devising strategies to optimise or replicate campaigns
- Monitoring, analysing results and crafting reports of all campaigns, including daily, weekly and monthly reports
- Provide regular, actionable recommendations to ensure maximum Revenue and Traffic
- Partner with relevant internal and external colleagues, such as the Data Analytics, Brand Influencer and Trade teams, to test and refine acquisition and retention strategies
- Maintain high level of knowledge across the industry, as well as Affiliate, Influencer & Ambassador networks, tools and software
- Understanding and knowledge of how to drive Traffic and Conversion from Social channels, Instagram, YouTube, TikTok, and Pinterest to CharlotteTilbury.com, across global regions
- Support with budget management on a weekly, monthly, and quarterly basis.
- Report and present to Senior colleagues on campaign performance, as well as pitching new ideas.
- Share content across the wider marketing team, providing social and CRM teams with engaging and on-brand content.
- Gifting - sending influencers ambassadors products as part of paid campaigns or gifting schemes with Magic Beauty Stars
- Creating briefs for influencers for different, seasonal campaigns.
- Ad hoc responsibilities such as creating contracts, raising POs, and invoicing
Who you will work with
The Digital team are a team of 54 under the Chief Digital Officer remit (a team of 130+). The Global Affiliate & Partnership Specialist will lead management of our Influencer partners and Magic Makeup Stars stakeholders, whilst working closely with the other channel leads which includes Performance Marketing, Onsite Content / CRM, Trade / Loyalty and eCommerce Marketing. This person will also work very closely with our Tech, Global Marketing, PR & Advocacy, Brand Marketing and Pro Teams
About you
Key Selection Criteria
- 2/3+ year Affiliate Influencer & Ambassador experience including the management of large-scale commercial partnerships.
- Hands on experience with Affiliate Networks (Partnerize, AWIN, RAKUTEN, CJ, Partnerize, LTK RewardStyle, Metapic, ShopMy)
- Strong relationship management of vendors, including agency account teams and partner representatives
- Brilliant communicator, a storyteller who can share the vision of a new way of working for Charlottetilbury.com
- Digital native. Constantly looking for new opportunities
- Self-starter, super organised and delivery focused
- Commercially strong; looks to get the most out of every Β£ spent
- Consumer focused. Thinks globally and translates locally. International experience in brand / product development strongly preferred, ideally within beauty/ luxury
- Data and intuition driven.
- Strategic thinker and proven fast paced results driver
- Results driven, unlocks limitless opportunities and responsibly forecasts
- Enjoys and must be able to work in a fast-paced environment
- Thinks art and commerce, digital and omnichannel
- Culture Fit β Will be smart, confident, succinct, ambitious, high energy, self-starting, Intellectually agile, results-oriented, transparent, collaborative, curious and hands-on. Will embody Charlotte Tilburyβs culture, and be passionate about helping it achieve its goals
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
- Weβre a hybrid model with flexibility, allowing you to work how best suits you.
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
- Bring your fury friend to work with you on our allocated dog friendly days and spaces and not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
