Cirque du Soleil·7 days ago
En tant que Stratégiste, Performance et optimisation CRM, vous serez responsable de générer un impact commercial mesurable à travers les programmes CRM, avec un fort accent sur la performance, les tests et l'optimisation continue. Vous serez propriétaire de la boucle de performance de bout en bout — de la stratégie de campagne et la segmentation jusqu'aux cadres de tests, aux rapports et aux recommandations d'optimisation — afin de maximiser les revenus, l'engagement et la valeur vie client. En étroite collaboration avec les équipes marketing, ventes et contenu, vous veillerez à ce que les initiatives CRM soient axées sur les données, centrées sur le client et en amélioration constante par rapport à des KPI clairs.
Tu seras reconnu.e pour :
Responsabilité de la performance et stratégie :
Tests et optimisation :
Segmentation et performance des campagnes :
Mesure, rapports et insights :
Collaboration transfonctionnelle :
Nous aimerions vous rencontrer si vous possédez :
As a CRM Performance and Optimization Strategist, you will be responsible for driving measurable business impact through crm programs, with a strong focus on performance, testing, and continuous optimization.
You will own the performance loop end-to-end - from campaign strategy and segmentation to testing frameworks, reporting, and optimization recommendations - to maximize revenue, engagement, and customer lifetime value.
Working closely with marketing, sales, and content teams, you will ensure that crm initiatives are data-driven, customer-centric, and continuously improving against clear kpis.
You will be known for:
Performance ownership & strategy:
Acting as the crm performance lead for assigned shows, business units and brand campaigns.
Translating business objectives into clear crm kpis, targets, and measurable plans
Developing and evolving crm strategies that drive revenue, retention, and engagement
Identifying opportunities across the customer lifecycle to improve conversion and loyalty
Testing & optimization:
Designing and executing structured testing roadmaps (a/b, multivariate, segmentation tests)
Establishing a test-and-learn culture, prioritizing experiments with the highest potential impact
Continuously optimizing campaigns based on data insights, performance trends, and learnings
Partnering with content teams to ensure testing frameworks are effectively implemented
Segmentation & campaign performance:
Defining and evolving audience segmentation strategies to maximize relevance and ROI
Leading the development and execution of targeted crm campaigns (primarily email)
Ensuring campaigns are aligned to customer lifecycle stages and business priorities
Measurement, reporting & insights:
Owning campaign performance reporting, including dashboards, post-mortems, and executive summaries
Measuring and communicating roi, incremental impact, and key performance drivers
Turning data into actionable insights and clear recommendations for stakeholders
Providing ongoing visibility into performance trends and optimization opportunities
Cross-functional collaboration:
Acting as a key crm partner to marketing, sales, and digital teams
Ensuring alignment between crm initiatives and broader commercial and brand strategies
Collaborating with internal and external partners (including agencies when relevant) to support execution
We would like to meet you if you have:
5+ years of experience in crm, lifecycle marketing, or performance-driven marketing
Strong expertise in email marketing, customer data, and segmentation strategies
Proven experience in a/b testing, experimentation frameworks, and performance optimization
Solid analytical skills with the ability to translate data into actionable insights and strategies
Experience measuring and communicating roi and campaign effectiveness
Familiarity with crm platforms (e.g., salesforce) and reporting tools
Ability to manage multiple projects and stakeholders in a fast-paced environment
Strong written and verbal communication skills in english and french