The Digital Marketing Lead is a vital member of the brand and demand marketing team, reporting directly to the Digital Marketing Manager. This role requires a dynamic individual who will be responsible for executing key digital marketing activities to drive brand awareness, demand generation and customer engagement. The Digital Marketing Lead will play a crucial role in enhancing the company's online presence, optimizing digital advertising campaigns, maintaining the digital experience and website, and managing various digital marketing projects. The ideal candidate should have a strong understanding of SEO and SEM, PPC and digital advertising programs, WordPress CMS, lead generation, nurturing and management, QA and testing, online reputation management, and social media. 

Responsibilities Include: 

Digital Marketing Activation 

• Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI 
• Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers 
• Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI 
• Assist with owned and third-party eCommerce initiatives as needed.  

Website Development & Maintenance  

• Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress 
• Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets 
• Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs 

Marketing Automation (Eloqua) 

• Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices that follows and nurtures customers through the purchasing cycle 
• Oversee the organization of leads within marketing automation platforms 
• Organize assets, emails and campaigns within the Eloqua system for easy navigation  
• Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements 
• Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement 

Analytics & Reporting 

• Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs 
• Lead the buildout of on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making 
• Deliver monthly performance reports  
• Recommend optimizations and pivots to all digital activities based on reporting 

• Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field 
• 3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies 
• Proficiency in using digital tools and programs for advertising, analytics, and content management systems 
• In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels 
• Experience utilizing social media platforms and management systems for demand generation programs 
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines 
• Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities 
• Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic 
• Experience in coordinating and optimizing PPC campaigns to achieve business goals. 
• Solid understanding of lead nurturing and management techniques 
• Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team 

The US base salary range for this full-time position is $90,000-$110,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)

All your information will be kept confidential according to EEO guidelines.

 

Why work for Cornerstone Building Brands? 

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. 

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

 

Cornerstone Building Brands is an Equal Opportunity Employer. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or [email protected]. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or [email protected]. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

 

All your information will be kept confidential according to EEO guidelines.

 

California Consumer Privacy Act (CCPA) of 2018

 

Must be at least 18 years of age to apply.

 

Note to External Recruiters

Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized.

 

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.