Dexcarehealth·3 months ago
Content Strategy & Creation
Develop and execute a content strategy aligned with DexCare’s brand narrative, marketing objectives, and audience needs across providers, health systems, and digital health partners.
Create, edit, and oversee production of high-quality content, including blogs, case studies, executive-level op-eds, white papers, thought leadership, videos, and social media assets.
Conceptualize and produce gated, high-value content, such as strategic playbooks, solution briefs, and executive guides, that fuel account-based marketing (ABM) campaigns, accelerate lead capture, and deepen engagement with priority accounts.
Plan, execute, and promote webinars, both internally produced and with external partners, as well as support speaking sessions and event topics that educate prospects and customers.
Collaborate with product marketing, demand generation, and sales to ensure content supports campaigns, launches, and key initiatives.
Uphold DexCare’s voice, tone, and brand standards across all touchpoints.
Content Calendar & Workflow Management
Own the content calendar—plan, prioritize, and schedule content to support marketing campaigns, events, and announcements.
Drive alignment across teams to ensure timely content delivery and publication.
Monitor content performance and engagement metrics; share insights to guide future strategy.
Agency & Vendor Management
Manage relationships with creative agencies, freelancers, and production partners to ensure quality and consistency across deliverables.
Develop clear briefs, provide feedback, and oversee timelines and deliverables.
Evaluate vendor performance and optimize resources across multiple content streams.
Budget & Expense Oversight
Manage content-related budgets, including agency fees, production costs, and content tools.
Track spend against plan and identify opportunities for efficiency and reinvestment.
Partner with Finance and Procurement to manage vendor contracts and invoicing.