Paid Media Specialist | Digital Marketing Agency

Role type: Full-time, remote

Schedule: Monday to Friday, 8 AM - 5 PM CST

Salary: $1500-$2000/month

Company Overview

The client is a dynamic and innovative digital marketing agency specializing in SEO and Paid Ads advertising. As they scale from startup to industry leader, they're building the operational infrastructure that will support their next phase of growth, from managing hundreds of clients to thousands.

They are seeking an experienced agency professional who understands the fast-paced, client-focused nature of digital marketing agencies and can immediately start contributing to Paid Ads campaigns for their diverse client portfolio with minimal training.

They offer a fully remote work environment with team members across multiple time zones and significant growth opportunities in an exciting growing phase.  As their business continues to serve as the parent company pursuing additional strategic acquisitions around the world, they're seeking the right people to join them on this exciting growth journey and grow their careers alongside our expanding organization.

The client’s values-driven culture champions Ownership, Continuous Improvement, Adaptability, and Drive, while fostering an inclusive team environment that encourages diverse perspectives and collaboration, and clear advancement pathways for high performers.

Team Summary

You'll be joining the client’s production team—a sharp, execution-driven crew where lead generation is the heartbeat of everything they do. Every day brings a new challenge, and every task demands precision. Their clients trust them to manage campaigns that drive real revenue, so accuracy, strategy, and flawless implementation aren’t optional—they’re the job.

Responsibilities

We’re looking for a hands-on Paid Media Specialist who can plug into live agency workflows immediately. In this role, you will be responsible for planning, launching, optimizing, and scaling paid media campaigns for a diverse portfolio of clients, primarily in lead-generation focused industries. Your responsibilities will include:

Campaign Setup & Management

• Launch and manage Paid Ads campaigns across Google Ads and Meta platforms
• Support additional platforms as needed (Bing Ads, TikTok Ads, Programmatic)

Optimization & Performance Improvement

• Continuously optimize campaigns to hit performance targets and maximize ROI
• Analyze performance trends and proactively implement improvements

Troubleshooting & Quality Control

• Identify and resolve tracking, performance, and delivery issues efficiently
• Ensure campaigns run smoothly with minimal downtime or data gaps

Tracking & Attribution

• Implement and manage tracking using  Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC)
• Integrate Zapier workflows for CRM and lead tracking
• Set up and manage CallRail tracking to evaluate call quality and conversion performance

Reporting & Insights

• Generate clear, actionable performance reports
• Provide insights and recommendations to improve campaign outcomes
• Not just delivering numbers, but delivering narratives. You’ll help the team understand why a campaign is performing and how we scale it.