Role Overview

We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB's enterprise growth motion. This role will own the strategy, orchestration, and optimization of integrated demand programs that drive measurable pipeline, accelerate revenue opportunities, and strengthen EDB's market position across key segments. We're looking for a forward-thinking marketer who is energized by agentic AI — someone excited to bring AI-enabled tools and autonomous agents into everyday demand gen operations to innovate, streamline execution, and unlock new levels of pipeline efficiency.

As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices. You will balance strategic planning with operational excellence, bringing a strong point of view on audience targeting, funnel optimization, campaign architecture, and pipeline acceleration — and on how AI agents and automation can be deployed to scale personalization and reduce manual effort across the funnel.

Key Responsibilities

Agentic AI & Marketing Innovation

• Champion the adoption of AI-enabled marketing tools and agentic workflows across the demand gen function, identifying opportunities to automate manual tasks and accelerate campaign execution.
• Pilot and scale AI agents for lead curation, scoring, and enrichment — improving speed-to-lead and lead quality without added headcount.
• Partner with marketing, sales and product leaders to evaluate and integrate emerging AI marketing technologies — content generation, predictive analytics, intent data, and personalization engines — into the demand gen tech stack.
• Act as an internal advocate for innovation, bringing a test-and-learn mindset to how agentic AI can reshape campaign planning, targeting, and funnel management.

Integrated Campaign Strategy & Execution

• Design and execute integrated, multi-channel demand generation campaigns that connect paid, owned, and earned touchpoints into cohesive buyer journeys – from awareness to conversion, increasingly leveraging AI-enabled tools to personalize content and messaging at scale.
• Support cross-functional campaign planning across Product Marketing, Sales, SDR, and Revenue Operations to align messaging, targeting, and pipeline goals for strategic growth initiatives.
• Build campaigns with a strong inbound lens: develop and optimize programs (SEO-aligned content, gated assets, webinars, nurture) that attract and convert net-new prospects and grow inbound lead volume.
• Plan and execute across internal and vendor/publication channels including email, digital advertising, content syndication, webinars, and social – ensuring channel strategy ladders up to campaign goals.
• Drive promotion of EDB assets (eBooks, webinars, demos, case studies, whitepapers) across SEM and Display, paid and owned channels, optimizing placement and messaging to maximize engagement and conversion.
• Identify new opportunities and digital channels for pipeline growth by leveraging market, customer, and competitive insights.
• Use AI-enabled content and creative tools to accelerate campaign asset development, testing cycles, and creative iteration.

Pipeline & Revenue Ownership

Own pipeline creation targets and influence revenue outcomes across priority segments and campaigns.

• Share accountability for overall MQL volume and pipeline contribution targets alongside the broader demand generation team.
• Own the performance of the specific campaigns and channels you oversee – setting goals, monitoring results, and proactively optimizing to hit targets.
• Apply a test-and-learn approach to continuously improve messaging, targeting, creative, and channel mix across your programs, including piloting agentic AI approaches to campaign optimization and audience targeting.
• Translate campaign performance data into clear insights and recommendations, contributing to team-level pipeline reviews and planning discussions.

Lead Management & Funnel Health

• Oversee list segmentation, lead import processes, nurture workflows, and campaign follow-up in partnership with marketing operations and SDR teams, increasingly supported by AI-enabled automation and agents.
• Establish and enforce lead quality standards for campaigns you manage; proactively identify and close gaps in funnel conversion.
• Align closely with sales development to support smooth MQL handoffs, agreed SLAs, and visibility into campaign performance.
• Explore and champion agentic AI solutions for lead curation and qualification — using AI to enrich, score, and route leads faster and more accurately.

MarTech & Operations

• Serve as a power user of the marketing technology stack, including Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, and Google Ads (SEM and display)), as well as emerging AI-enabled marketing platforms.
• Partner with marketing operations to ensure accurate attribution, data hygiene, and campaign tracking across your programs.
• Stay current on agentic AI and AI-enabled marketing tools, evaluating new platforms and workflows that can streamline operations and improve team velocity.

Who You’ll Work With

The Demand Generation Manager will collaborate and coordinate with stakeholders across EDB:

• Sales Alignment: Partner with global sales teams to understand customer personas, territory priorities, and build effective, targeted sales plays.
• Global SDR Coordination: Work closely with sales development to ensure smooth MQL handoffs, agreed SLAs, and transparent campaign performance reporting.
• Cross-Functional Partnership: Collaborate with Product Marketing, Field Marketing, Relationship Marketing, and Engineering to build and execute customized campaign plans for key market segments.
• Marketing Leadership: Serve as a strategic input into the broader marketing roadmap and contribute to quarterly planning conversations, including how agentic AI and automation should shape future demand gen strategy.

Qualifications

Required

• BA/BS in Marketing, Communications, Business, or a related field.
• 5-7+ years of experience in B2B demand generation or integrated campaign marketing, with a demonstrated track record of owning programs from strategy through execution.
• Proven expertise in integrated campaign design – the ability to connect paid, owned, and earned channels into cohesive, full-funnel programs.
• Experience driving inbound lead growth through content-led programs, SEO-aligned campaigns, gated assets, webinars, and nurture strategies.
• Shared accountability mindset: comfortable contributing to team-level MQL and pipeline goals while owning performance for your specific campaigns and channels.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and make optimization decisions with confidence.
• Excellent project management skills; ability to manage multiple campaigns and priorities in a fast-paced environment.
• Outstanding written and verbal communication skills, with the ability to clearly present performance insights and campaign plans to cross-functional partners.
• Highly collaborative, proactive, and self-directed with strong cross-functional influence.
• A forward-thinking, innovation-minded approach to marketing — genuine curiosity about AI-enabled tools and agentic workflows, and a track record of finding ways to work smarter and streamline operations.

Preferred

• Hands-on experience with Marketo (or equivalent platforms such as HubSpot or Pardot) and Salesforce CRM.
• Experience in the enterprise software, data, or cloud infrastructure space.
• Familiarity with ABM and personalization strategies and tools.
• Experience managing agency or vendor relationships for paid media or content syndication programs.
• Hands-on experience with AI-enabled marketing tools (e.g., AI content generation, predictive lead scoring, marketing automation agents) or strong enthusiasm to learn and adopt them quickly.
• Experience building, configuring, or deploying AI agents or agentic workflows for marketing operations, lead management, or campaign execution.
• Familiarity with agentic AI platforms and basic prompt engineering as applied to marketing use cases.