Social Media Manager

Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 1% done. Come join us for the remaining 99%.

Everyday Dose is hiring a Social Media Manager to take charge of our organic Instagram presence. This role is about creating, scheduling, and publishing high-quality content that educates, entertains, and grows our audience across primary channels.

Key Responsibilities

Content Calendar & Strategy

• Build and maintain a rolling 30-day organic content calendar, primarily for Instagram.
• Collaborate with the internal team on TikTok to plan and align organic content, leaving room for trend-driven posts.
• Manage organic YouTube strategy, producing content, and repurposing from Instagram/TikTok

Content Creation & Publishing

• Create, schedule, and publish 3–4 high-quality Instagram posts per week for the first 45 days; scale to 1 post/day by 90 days.
• Develop content across key buckets:
1. Prospective customers (entertaining/educational skits)
2. Current customers (recipes, lifestyle tips, product use)
3. Aspirational Everyday Dose customers (hero content)
• Collaborate with the internal team to source creators and content.
• Incorporate feedback and review processes.

Engagement & Brand Presence

• Proactively comment and engage on other relevant accounts to amplify Everyday Dose’s presence and voice with brand-aligned interactions.

Performance & KPIs

• Ensure content is published on schedule with consistent quality.
• Drive account growth (metrics determined based on ad spend)
• Deliver engagement results that meet or exceed the top 10% of our historical performance.