Product Content Manager
•Openly· 23h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $94k-156k🇺🇸 USA
23h ago
Filigran·7 days ago
Filigran, founded in October 2022, stands out in the cybertech ecosystem for its commitment to revolutionizing cyber threat management with a proactive approach. Its mission is to develop innovative open-source solutions designed to anticipate cyber threats, identify security gaps, and strengthen organizational security posture.
Filigran solutions are now trusted by over 6,000 public and private organizations worldwide.
We’re looking for a Demand Generation Manager to join our Growth Marketing team and accelerate how we generate and convert demand for Filigran’s products.
Your main mission is simple: create predictable, high-quality pipeline for our sales and partner teams. You’ll design and run integrated campaigns across digital, events, and partners, and work closely with Sales, Product Marketing, and Content to turn our market traction into repeatable growth.
Own pipeline targets for specific segments/regions and build a demand generation plan to hit them (campaigns, channels, offers, timings).
Plan, launch, and optimize multi-channel campaigns (email, paid, social, webinars, physical events, ABM…) to drive qualified leads and opportunities.
Work hand in hand with Sales and BDRs to align on ICP, messaging, lead qualification, routing, SLAs, and follow-up sequences, ensuring no good lead is wasted.
Leverage our events strategy (online and physical) to generate demand before, during, and after each event, in close collaboration with the Events and Partnerships teams.
Collaborate with Product Marketing and Content to build strong offers and assets (landing pages, email sequences, nurtures, guides, talks, demos) that convert.
Measure performance and report clearly on campaign results (leads, pipeline, revenue impact), and use data to iterate on audiences, messages, and channels.
Manage and improve our demand gen stack and processes (e.g., marketing automation, CRM, tracking, lead flows) together with Marketing Ops.
Test, learn, and scale what works, from small experiments to programs we can roll out globally with our local and channel teams.
You will report to the Growth Marketing Director.
You’ll work closely with:
• Sales & BDR teams (global and regional) to align on pipeline goals and execution.
• Product Marketing to position our products for CTI, SOC, and security leaders and to shape the right value propositions.
• Content & Events to turn campaigns and events into pipeline-generating programs.
• Partnerships / Channel teams to support demand generation with and through our partners.
• Marketing Ops to ensure tracking, reporting, and processes are clean and reliable.
You may guide external agencies or freelancers (e.g., paid media, design, copy) and help structure the demand gen function over time.
5+ years in B2B demand generation, growth marketing, or performance marketing (SaaS background preferred).
Strong track record running multi‑channel campaigns that create qualified pipeline, not just MQL volume.
Comfortable with HubSpot/Salesforce‑type tools, lead flows, and basic reporting.
Solid understanding of funnels, ICPs, segmentation, targeting, and conversion levers.
Able to work in a remote, async-first environment with clarity and ownership.
Hands‑on, pragmatic, and comfortable jumping between planning and execution.
Good collaborator: you share context early and avoid surprises for your stakeholders.
You're currently based in one of the following countries : France, UK, Spain or Italy.
Bonus:
• Cybersecurity or IT enterprise experience
• ABM experience
• Previous exposure to fast-moving, early-stage environments
We’re a fast-growing, global, and fully remote company on a mission to empower defense teams to be proactive — through open-source solutions that uncover threats and drive action.
⭐ What we believe
We believe we do work that matters — uniting defenders into a global community to make security more open, resilient & collaborative.
💻 How we work
That belief fuels how we work — with focus, clarity and high standards. Always with care and respect, never with ego.
🧭 What guides us
That focus and care is grounded in our CORE values: Cohesion, Openness, Responsibility, and Equity — the compass that guides our decisions, collaborations, and growth, even when no one’s watching.
Competitive pay + equity — everyone shares in our success
Remote-first, flexible, and balanced — work that fits your life
Your setup, your choice — pick the gear that works for you
We enable cybersecurity through inclusion — from code to culture.
At Filigran, we are proud to be an equal opportunity employer. We believe diversity of our people make our products and our team stronger. We welcome talent of every background, identity, and lived experience — regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status.
What matters here is what you bring — not what you look like, where you’re from, or how you identify.
Apply now and help us build the future of the cybersecurity ecosystem — together.