Public Relations Manager
•SerpApi· 8mo
📣 Marketing⏰ Full-time📈 Mid Level💰 $141k-183k🌍 Worldwide
8mo ago
Firecrawl·18 days ago
You'll own everything that builds Firecrawl's authority off our own site — backlinks, digital PR, brand mentions, and the newer game of getting cited inside ChatGPT, Perplexity, Claude, and the other LLMs developers now use to discover tools. Traditional off-page SEO and GEO (generative engine optimization) are converging fast, and we want one person who can run both. You'll work closely with Eric, who owns growth strategy, while you own the off-page function end to end: outreach, partnerships, mentions, citations, and the measurement that proves it's working.
Salary Range: $140,000 to $180,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.)
Equity Range: Up to 0.05%
Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)
Job Type: Full-Time
Experience: 5+ years in SEO with significant off-page ownership at a technical or developer-facing product
Visa: US Citizenship/Visa required
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 120k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
We're a small, fast-moving, technical team building essential infrastructure superintelligence will use to gather data on the web. We ship fast and deep.
Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time.
Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds.
Build a backlink acquisition system, not a one-off campaign. Target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic.
Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read.
Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own.
Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't.
Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries.
A real operator in off-page SEO. You've personally built backlinks at scale, run digital PR campaigns, and have the receipts: domains acquired, DR lift, referral traffic that came from your work. Not a generalist who lists off-page as one of ten things they do.
Serious depth in GEO. You've already been doing this — tracking LLM citations, reverse-engineering what content gets pulled into AI Overviews and chat responses, and shipping a strategy that gets a brand cited. If GEO is theoretical to you, this isn't the role.
Experience with technical or developer audiences. You know the difference between a generic SaaS backlink play and what actually works for a developer tool. You understand which publications, newsletters, GitHub-adjacent properties, and dev community sites matter.
Strong outreach instincts. You write pitches that get opened and replied to. You don't blast templates. You know how to build a relationship with an editor, a maintainer, or a newsletter author.
Comfortable working solo. You'll own this function. No agency safety net, no team of outreach specialists under you. You'll do the work, build the systems, and report the results.
Data-literate. You can pull and analyze backlink data in Ahrefs, track citation share across LLMs, and tie off-page work back to signup or activation metrics where possible.
Backgrounds that often do well: senior off-page SEOs at developer tool or PLG SaaS companies, digital PR leads who moved in-house, link builders who got serious about GEO before everyone else did.
SEOs whose off-page experience is "I directed an agency."
Anyone using PBNs, link farms, or other black-hat tactics. We're building authority that lasts.
Generalists who treat off-page as a side project to on-page or technical SEO.
People who think GEO is a buzzword and traditional SEO is the only thing that matters. (Or vice versa.)
We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to write the docs and content behind one of the fastest-growing developer tools on the internet, let's talk.
Salary that makes sense — $140,000–$180,000/year (SF, U.S.-based), based on impact, not tenure
Own a piece — Up to 0.05% equity in what you're helping build
Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance — Because fur babies are family too
SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation — A loaner electric bike to get you around the city, on us
Application Review — Send us your work: a backlink campaign you ran, a GEO strategy you shipped, or a number you moved (DR, referral traffic, citation share). A short note on where you'd start with Firecrawl's off-page presence.
Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've owned, how you measure off-page work, and what you'd prioritize first.
Deep Dive Chat (~60 min) — Walk us through a real campaign: target list, outreach approach, what worked, what didn't. Then a live scenario — how would you build a 90-day off-page + GEO plan for Firecrawl from where we are today?
Paid Work Trial (1 week) — Audit our current off-page footprint and LLM citation share, identify the biggest lever, and present a 30-day plan with the first wave of targets and pitches drafted.
Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.
Decision — We move fast after the trial.
If you want to own the authority engine behind one of the fastest-growing developer tools on the internet, this is your shot.
👉 Apply now.