Director of Marketing & Communications

Description:

The Director of Marketing & Communications at Fortitude Mining will build and lead our end-to-end marketing and communications function. This is a single-person team role for someone who can operate as both the strategist and the do-er, setting direction while executing flawlessly. The ideal candidate will manage key agency relationships, drive traditional earned media efforts, and own all social media strategies and content. This person must be comfortable representing the company to external stakeholders and supporting key announcements. The role also oversees event strategy and execution.

A critical component of this role is shaping and delivering Fortitude’s narrative to an investor and broader financial audience. This leader must be adept at simplifying complex concepts, developing materials that resonate with capital markets stakeholders, and ensuring our messaging aligns with the expectations of analysts, investors, and the financial press.

Industry experience within a fintech and/or crypto start-up is required. This role owns the entire marketing function and supports a dynamic, rapidly evolving business, requiring someone who can navigate complexity, move quickly, and deliver with both strategic clarity and hands-on execution. To be successful in this role, you must be a proven collaborator and communicator; you know how to listen and work well with multiple stakeholders and navigate ambiguity.

Location: Remote - Eastern US. Travel to Fairport, NY and Stamford, CT will be required.

Key Responsibilities:

• Lead the development and execution of Fortitude's corporate narrative for all external stakeholders, including but not limited to: Institutional and Retail Investors, Trade Associations & Professional Organizations, and Regulators & Government Bodies (including Federal, State, Local).
• Develop internal and external communication strategies and campaigns to effectively convey company initiatives, updates, and key messages to employees, external stakeholders, the media, and the general public.
• Collaborate with agencies and external partners on media and content initiatives.
• Act as a point of contact for media inquiries and develop strong relationships with journalists, influencers, and publications spanning traditional, digital, and trade outlets. Draft press releases, develop media strategies and campaigns, and other communication materials. Coordinate and facilitate press interviews.
• Maintain Fortitude's presence on social media platforms, including X and LinkedIn. Create engaging content, monitor conversations, and respond to inquiries, ensuring consistent brand messaging and corporate reputation.
• Support integrated marketing campaigns that align with the company’s strategy. Lead and execute planning, coordination of company events and conferences.
• Assist in developing and implementing crisis communication plans. Monitor and assess potential reputational risks and develop proactive strategies to mitigate negative impacts.
• Stay informed about developments in the cryptocurrency mining industry and demonstrate an understanding of blockchain technology. Leverage this knowledge to effectively communicate the company's initiatives and partnerships and influence the industry’s rapidly evolving narrative.

Qualifications:

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• 5-7 years of experience in the marketing industry. Experience in fintech, crypto, power, or infrastructure required.
• Prior experience managing external agencies and crafting executive-level communications.
• Demonstrated expertise in managing social media platforms, particularly X, and the ability to leverage them for effective brand communication.
• Exceptional writing and storytelling skills with the ability to create compelling content for a variety of audiences and channels.
• Direct experience in media relations, including developing relationships with journalists, securing media coverage, and managing interviews.
• Outstanding communication and interpersonal skills, with the ability to present insights and recommendations to senior executives.
• Collaborative team player with a high degree of professionalism and discretion.
• Comfort working in a high-growth, entrepreneurial environment where building new processes and structures is the norm.