Account Owner

The Account Owner team at Funnel is expanding, and we’re looking for an exceptional Account Owner (AO) to join us - come be part of the journey!

The Role
As an Account Owner (AO) at Funnel, you will be the primary point of contact for our customers, combining the strategic, customer-centric approach of Customer Success with the commercial drive of Account Management. Your mission is to maximize customer lifetime value by driving product adoption, delivering measurable business outcomes, and proactively identifying growth opportunities.

You will own the entire customer journey—onboarding, adoption, Business Reviews, renewals, upsell, and cross-sell—building long-term partnerships that support Funnel’s goal of delivering exceptional customer outcomes and sustainable net MRR growth.

What You’ll Do

• Own Customer Success: Guide customers through onboarding, drive adoption, and expand use cases by aligning Funnel’s solutions—Funnel Data Hub and Funnel Measurement—with their marketing and business goals.

• Lead Strategic Account Management: Develop and execute account plans that address each customer’s evolving needs, ensuring alignment between their goals and Funnel’s offerings.

• Run Business Reviews: Present performance insights, demonstrate ROI, and reinforce Funnel’s value as a strategic partner.

• Drive Renewals and Growth: Lead renewal discussions, mitigate churn risks, and pursue upsell and cross-sell opportunities to grow revenue and strengthen customer relationships.

• Negotiate and Close Deals: Handle contract negotiations, pricing discussions, and multi-year agreements to achieve mutually beneficial outcomes.

• Engage Stakeholders: Build strong relationships with decision-makers, budget owners, and champions through structured stakeholder mapping.

• Ensure CRM Excellence: Maintain accurate HubSpot records, track all renewals and deals, document key interactions, and follow established sales processes.

• Stay Proactive: Prioritize customer calls for quick resolution, maintain a fast email response rate, and proactively introduce new features and products.

• Forecast and Plan: Keep forecasts for churn, contraction, and growth accurate and timely to inform business decisions.

• Collaborate and Advocate: Work with Product, Marketing, Solutions, Partner, and Sales teams to represent customer needs and contribute to shared success.

• Contribute to Team Growth: Share insights, participate in peer learning, and continuously develop your Funnel technical expertise and sales skills.

• Leverage AI: Utilize existing and emerging AI technologies to enhance operational efficiency and deliver greater customer value.

Who You Are

• Customer-Centric: You understand customers’ marketing stacks and business objectives, ensuring they see measurable value from Funnel.

• Revenue-Minded: You take initiative to identify and close upsell and cross-sell opportunities while building strong, long-term partnerships.

• Analytical and Strategic: You use data and insights to guide decisions, identify risks and opportunities, and deliver actionable recommendations.

• Resilient and Driven: You thrive in a dynamic environment, overcoming challenges with persistence and positivity.

• Organized and Disciplined: You manage your time effectively, balancing customer needs with internal priorities.

• Strong Communicator and Negotiator: You present persuasively, build trust, and handle negotiations with confidence and empathy.

• Collaborative: You work cross-functionally, share knowledge generously, and prioritize the team’s success.

• Curious Learner: You stay ahead of martech trends, product updates, and data innovation to continuously bring value to customers.

Experience and Skills

• 3–5+ years of experience in a client-facing role (Customer Success, Account Management, or similar)

• Proven track record of building customer relationships and driving revenue growth

• Strong analytical skills and technical aptitude with data-driven products

• Excellent written and verbal communication skills

• Experience working within the Martech ecosystem

• Fluency in English is required; proficiency in German is considered an advantage

Location & Eligibility

At this time, we can only consider applicants who meet one of the following criteria:

• Hold Swedish citizenship

• Hold EU/EEA citizenship

• Have a valid Swedish work permit

Office-first

At Funnel, we have an office-first approach, and we work from the office a minimum of four days a week. We have lots of flexibility for when life happens, during the summer, and through the holidays. We just like to avoid having standing remote days.

About Funnel

Funnel is the leading Marketing Intelligence platform that empowers marketers to automatically collect, model, visualize, and analyze data from over 500 marketing platforms—without the need for SQL or scripting.

Now equipped with measurement, Funnel combines Marketing Mix Modelling, Multi-Touch Attribution, and Incrementality Testing to triangulate the true effectiveness of marketing efforts and provide smart, data-driven suggestions.

Funnel enables a workflow that automates the collection of all the data the customer needs, easy creation and maintenance of a robust data model with the customer's own concepts and metrics, with an AI-powered model for marketing measurement, and beautiful reporting on top.

All this without the user having to write a single line of code or even be particularly technical. Our vision is that the people who need data for their decision-making should have the tools to do it themselves - and not be dependent on their technical colleagues.

Trusted by more than 2,000 businesses worldwide, including globally recognized brands such as Adidas and Sony, Funnel generated over $50M in ARR in 2023 and continues to feature in the FT 1000 list of Europe’s fastest-growing companies.
Since its founding in 2014, Funnel has grown into a global team of over 300 employees, with offices in Stockholm, Boston, Hamburg, and Sydney.