The Digital Marketing Specialist will lead and execute a wide range of marketing initiatives, focusing on driving growth and enhancing brand recognition. This role involves developing, implementing, and managing the organization's overall digital marketing strategy, including social media, online advertising, content creation, branding, and more. Acting as a key brand advocate, the Digital Marketing Specialist ensures a consistent and compelling brand image across all digital platforms.
TASKS:
- Oversees the creation and execution of paid and organic marketing campaigns, including social media, email, and online advertising.
- Manages the company’s digital presence to engage users and strengthen customer relationships.
- Designs and implements comprehensive digital marketing strategies aligned with business goals.
- Enhances online engagement through strategic initiatives, creative content, and consistent branding.
- Conducts performance analysis using analytics tools to optimize campaigns and maximize ROI.
- Researches industry trends and emerging digital marketing tools to maintain a competitive edge.
- Writes compelling and impactful copy for campaigns, ensuring alignment with the brand’s voice and objectives.
Requirements
QUALIFICATIONS:
- A minimum of 2 years of experience in marketing, online advertising, content creation, and branding.
- Hands-on experience with major platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Proficiency in digital analytics tools to track performance metrics and improve strategies.
- Exceptional verbal and written English communication skills.
- Strong copywriting skills, with experience creating content for various digital marketing materials.
- A keen attention to detail and the ability to manage multiple campaigns simultaneously.
- Highly organized and proactive, with a passion for driving brand growth and engagement.
MINIMUM SYSTEM REQUIREMENTS:
- PRIMARY SYSTEM
- Computer Processor: Intel Core i5-6000 (6th Gen or higher) or AMD Ryzen 5 or higher
- Computer Memory/RAM: 8.00 GB
- Computer Operating System: At least Windows 11 64-bit or macOS Ventura
- Headset: Any USB-type headset with noise-cancelling feature
- Camera: Capable of a clear and crisp video output
- BACK-UP SYSTEM
- OPTION 1 (BACKUP SYSTEM):
- Computer Processor: Intel Core i5-6000 (6th Gen or higher) or AMD Ryzen 5 or higher
- Computer Memory/RAM: 8.00 GB
- Computer Operating System: at least Windows 11 64-bit or macOS Ventura
- Headset: Any USB-type headset with noise-cancelling feature (Optional)
- OPTION 2 (POWER SUPPLY - UPS):
- Must be capable of powering your work station for at least 3 hours
- Typically a device with 240Wh or higher will be sufficient
- Must be capable of accepting all the plugs required to maintain the primary device and work environment (device, monitor, modem, cell phone if using as internet backup)
- PRIMARY INTERNET CONNECTION
- DSL / Fiber Connection - Minimum of 100mb/s contracted
- BACK-UP INTERNET CONNECTION
RECOMMENDED SYSTEM REQUIREMENTS
- Computer Processor: Intel Core i7 and i9 Core or Core Ultra or AMD Ryzen 7 or higher
- Computer Memory/RAM: 16.00 GB
- Computer Operating System: At least Windows 11 64-bit or macOS Tahoe
- Headset: Any USB-type headset with noise-cancelling feature
- Camera: Capable of a clear and crisp video output
- BACK-UP SYSTEM
- OPTION 1 (BACKUP SYSTEM):
- Computer Processor: Intel Core i7 and i9 Core or Core Ultra or AMD Ryzen 7 or higher
- Computer Memory/RAM: 16.00 GB
- Computer Operating System: At least Windows 11 64-bit or macOS Tahoe
- Headset: Any USB-type headset with noise-cancelling feature
- Camera: Capable of a clear and crisp video output
- OPTION 2 (POWER SUPPLY - UPS):
- Must be capable of powering your work station for at least 3 hours
- Typically a device with 240Wh or higher will be sufficient
- Must be capable of accepting all the plugs required to maintain the primary device and work environment (device, monitor, modem, cell phone if using as internet backup)
- PRIMARY INTERNET CONNECTION
- DSL / Fiber Connection - Minimum of 500mb/s contracted
- BACK-UP INTERNET CONNECTION
- Minimum of 20mb/s (Cell or wired)
Benefits
RATE AND REWARDS:
- Rate is as high as $850 (USD) monthly
- Employment Type: Independent Contractor
- Free Training
- Paid Time Offs
- HMO Coverage
- Optical Rewards
- Performance-Based Increase
- Permanent Work From Home
