The Program Marketing Manager is a marketing professional with experience in managing and executing integrated marketing campaigns to reach diverse, global audiences of learners. They effectively partner with clients, internal teams, and external vendors to strategically plan and manage full-cycle marketing projects, driving enrollment for an assigned program portfolio. This role entails a primary focus on operational aspects of marketing campaigns, continually refining activities to achieve program goals. The Program Marketing Manager leverages both technical marketing skills and subject matter expertise to lead efforts to design and implement program-specific marketing plans.

This individual works closely with other members of the Marketing team, internal and external marketing resources, and external partners, to execute strategic marketing and communication initiatives in support of a portfolio of master’s programs. We use multifaceted strategies to achieve ambitious marketing and communications objectives including digital advertising, email marketing, search engine marketing, print collateral, thought leadership content, strategic alliances, direct marketing, and social media.

This role requires superior attention to detail, the ability to meet tight deadlines, strong project management skills, and the ability to juggle multiple critical requests. A high level of integrity and professionalism in dealing with senior professionals inside and outside the organization is important.

Job Responsibilities include:

• Marketing Management – 
  • Work closely with graduate education colleagues, master’s program leadership, and external marketing experts to execute integrated marketing plans to achieve application and enrollment targets for assigned programs within the portfolio.
  • Own and drive end-to-end management and execution of assigned marketing projects Help drive the internal and external messaging process, manage approvals and manage the distribution of that messaging to various audiences.
  • Review campaign performance and adjust on an ongoing basis to improve ROI.
  • Assist team with market analysis for new programs and program pricing strategy via market research and leadership input.
  • Ensure accuracy and consistency of program information across all communication channels.
• Marketing Asset Development and Oversight – 
  • Work closely with internal colleagues and manage outside vendors (designers, copywriters, digital marketing agencies) to produce high-quality design and content.
  • Manage execution and usage of the marketing team’s owned assets (website, database, email marketing tool, project management system, etc.).
  • Oversee program and graduate education websites and make recommendations and updates as needed.
  • Write, proofread, and edit various marketing and communication elements maintaining consistency with HMS and Harvard University branding and style throughout.
• Administration, Data Management and Reporting – 
  • Consult on and manage marketing budgets, emphasizing efficiency and cost containment.
  • Develop and maintain reports and plans that detail marketing strategies, timelines, budgets, and performance.
  • Provide regular program updates to stakeholders (leadership, marketing, education, and business development).
  • Perform other duties as assigned.

Basic Qualifications:

• Minimum of 5 years of professional marketing experience, including hands-on management of integrated digital campaigns (email, web, social, and paid media) or related experience. Higher education may count towards experience.

Additional Qualifications and Skills:

• Bachelor's degree preferred.
• Experience developing and executing marketing plans to drive lead generation, applications, or enrollments for multiple programs or products.
• Demonstrated experience with marketing automation and email platforms, web content management systems, and analytics tools (e.g., Google Analytics or similar).
• Proven project management experience coordinating multiple, concurrent marketing initiatives and stakeholders.
• Strong writing, editing, and proofreading skills for marketing and promotional content.
• Experience in higher education, healthcare, or a similarly complex, mission-driven environment.
• Demonstrated success partnering with senior stakeholders and presenting recommendations to non-marketing audiences.
• Strong analytical skills with ability to interpret campaign data, report on performance, and make data-driven recommendations.
• Proficiency with CRM systems (e.g., Slate), marketing automation platforms, and social media management tools.
• Familiarity with SEO, UX best practices, and managing or updating web content.
• Experience managing external vendors and creative agencies.
• Exceptional attention to detail, organization, and time management; comfortable managing multiple deadlines and priorities.
• Strong interpersonal skills, with a collaborative, solutions-oriented approach and a high degree of professionalism.

• Standard Hours/Schedule: 40 hrs. per week | Monday - Friday | 8:00 am - 5:00 pm
• Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position.
• Pre-Employment Screening: Identity
• Staying Informed About Your Application: Due to the high volume of applications, we may not always be able to reach out right away, but you can track your status anytime through the Careers@Harvard portal.

#LI-KM2

Work Format Details

This position has been determined by school or unit leaders that the duties and responsibilities can effectively be performed fully remotely at a non-Harvard location. Employees in fully remote positions must work all scheduled hours in a Harvard registered state in compliance with the University’s Policy on Employment Outside of Massachusetts. At the discretion of the department, fully remote employees may occasionally be required on site at a Harvard location. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 056. Please visit  Harvard's Salary Ranges to view the corresponding salary range and related information. 

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to: 

• Generous paid time off including parental leave 
• Medical, dental, and vision health insurance coverage starting on day one 
• Retirement plans with university contributions 
• Wellbeing and mental health resources 
• Support for families and caregivers 
• Professional development opportunities including tuition assistance and reimbursement 
• Commuter benefits, discounts and campus perks 

Learn more about these and additional benefits on our Benefits & Wellbeing Page. 

EEO/Non-Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.