We’re Heidi

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don’t choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.

A bit about the Brand Team

We’re the central creative force supercharging the Heidi brand in markets across the world. We’re the big thinkers, the ideas people. The ones who see a great customer DM in our socials and decide to put it on a billboard.

We’re tasked with building a truly global brand; one that’s recognisable from Dungog to Delaware.

Like the rest of the business, we move fast. Ideation and execution often happen in parallel. We know the secret to great work is action, so we’re not afraid to roll our sleeves up and get stuck in.

The Role

This role sits at the center of Heidi's social presence, focused on organic, not paid. You'll own our channels day to day: planning, creating, publishing and reporting on the content that builds Heidi's voice on LinkedIn, Meta, TikTok and YouTube.

You can make content end-to-end yourself, shooting and editing on the spot when a moment calls for it. You also know when something bigger needs a designer, video editor or copywriter in the room, and you can brief and run that collaboration.

We're a global business, so content can come from anywhere. Part of the job will be building intake systems, polishing the creative and making sure it earns its place in the social calendar.

You're always across what's trending. But you also know which trends are actually right for Heidi as a leading healthcare AI brand, and which ones are better left alone.

You know your analytics inside and out, and zero in on the metrics that matter.

Reporting into the Brand Campaigns Lead, you'll play a hands-on role for someone who wants to grow Heidi's social presence, post by post.

What You’ll Do

Own the story and the plan

Turn brand, product and clinical narratives into social content that's accessible, engaging and unmistakably Heidi. Build and maintain the global content calendar, tied to product launches, brand milestones and field priorities, and own the employee advocacy strategy that puts Heidi's builders, clinicians and leaders in front of the audience.

Make and ship the work

Collaborate with design, video and copy leads to produce assets that feel like one Heidi brand, whichever channel they land on (shooting your own video is a big plus). Write copy that's human, sharp and right for the platform. Draft, schedule and publish across every company channel, coordinating timing with relevant teams and leadership so nothing drops at the wrong moment.

Run community

Lead community management across every platform: monitor conversations, engage authentically and represent Heidi with empathy, especially when things get sensitive.

Systemise everything

If you see something done twice, you template it, including a structured review process for anything high-visibility or sensitive, so the same mistakes do not happen again.

Report and refine

Build a monthly reporting cadence covering performance, insights, risks and opportunities, and let testing, analytics and audience feedback shape the strategy, not gut feel. Be confident using Sprout, Omni and whatever else the job calls for.

Protect and raise the creative bar

You have a good understanding of graphic design, copywriting and video production, which lets you guide the work thoughtfully. You have strong taste, stay close to what's next on social and actively bring fresh thinking into the brand.

Be the final checkpoint

You're the last hurdle any work has to clear before it sees the light of day. You ensure that every asset is polished, consistent and will elicit a great response, watching for sentiment, misinformation and emerging risks along the way and flagging them fast. Every bit of activity stays inside our ethical, privacy and regulatory lines.

Stay aligned across the business

Work closely with Acquisition so organic and paid reinforce each other, partner with Product Marketing, Field Marketing and Comms to keep the narrative consistent across markets, and help set the ground rules for how the rest of the business engages with our channels as we scale.

Your Day to Day

• Own Heidi's organic social presence across LinkedIn, Instagram, and TikTok, growing an engaged following among clinicians and healthcare audiences

• Plan and run a content calendar that balances product moments, culture and employer brand, and thought leadership

• Partner with the brand and content teams to turn long-form content, such as blogs, videos, and case studies, into sharp social formats

• Manage day-to-day community engagement, responding to comments and DMs in a way that reflects Heidi's voice

• Track channel performance and use the data to double down on what works and cut what doesn't

• Work with the People and Talent teams to bring Heidi's culture and hiring stories to life on social

• Stay on top of platform trends and healthcare and AI conversations, spotting moments Heidi can credibly join

• Coordinate with external creators, agencies, or freelancers as needed to scale content production
  

What We're Looking For

• 5+ years' experience in social media or content creation

• A portfolio of organic social content you've made and grown yourself, with fluency across the platforms that matter to Heidi (LinkedIn, Instagram,TikTok, YouTube and beyond)

• Experience in a scaleup or fast paced agency environment

• Proven experience collaborating with creatives across multiple creative disciplines

• Calm under pressure and excellent at managing multiple priorities in fast-moving environments

• Strong systems thinker with a do once, build it properly mindset

• Strong experience using both social and project management tools to manage creative workflows, ideally Sprout, Linear and Notion

• Clear, confident internal communicator

• Genuinely strong creative judgment and care for craft

• Proactive, accountable and highly organised

• Comfortable using AI tools to speed up your workflow, or excited to learn

How we show up

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.

• Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.

• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.

• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.

• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.

• Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You’ll join a team focused on real-world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders, and designers who’ve felt the moral and practical toll of what non-care feels like. True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

Building what we’re building isn’t always easy. But we didn’t choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you’re doing the defining work of your career.

We take care of you

We offer a $1,000 annual learning and development budget, a $150/month health and wellness allowance, a $500 home office budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to $10,000, four weeks of work from anywhere per year, and serious equity.