The Lead Digital & Graphic Designer is responsible for delivering elevated, best-in-class graphic and digital design across all key brand and marketing touchpoints. Reporting into the Head of Creative & Art Direction, this role brings the brand vision to life through exceptional creative execution, leading a team of graphic & digital designers while acting as the lead designer across key brand projects and campaigns.
This is a highly creative position, requiring strong conceptual thinking, refined design skills and a deep understanding of elevated brand aesthetics across channels.

What you will do:

• Lead the creative development and execution of graphic and digital design across key brand moments (campaigns, runway, launches, packaging, brand assets)
• Personally design and deliver high-impact creative work, setting high standard and new ideas for design innovation and typography•
• Translate the Head of Creative & Art Direction vision into compelling, on-brand visual outputs
• Continuously evolve the COS visual language in line with brand direction
• Uphold and interpret brand guidelines through a creative lens, ensuring consistency while pushing creative boundaries
• Contribute to the evolution of design systems, templates, visual frameworks
• Deliver best-in-class design across all touchpoints including digital (e.g. site, email, social, advertising) print (e.g. advertising, packaging, labelling, event collateral, store brand materials).
• Ensure all creative is optimised for channel best practice, performance and customer experience
• Collaborate with Content, Media and Digital teams to ensure cohesive and effective execution
• Stakeholder in design of digital enhancements, templates, expansion, platforms and experiences
• Lead a team of Graphic & Digital Designers, fostering a high-performance, creative culture
• Provide clear creative direction, feedback and mentorship to elevate team output
• Work closely with Art Direction and Marketing teams to co-create impactful brand storytelling
• Partner with Graphic & Digital Design Operations Manager, on delivery of all creative work

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act. 

 What you need to succeed:

• Exceptional graphic and digital design expertise and creativity
• Proven experience delivering elevated creative work within a fashion or luxury environment
• Highly conceptual thinker with strong creative vision
• Advanced proficiency in industry-standard design tools and suites for both graphic and digital design e.g. Adobe Creative Suite and Figma.
• Deep understanding of branding, layout and visual storytelling
• Strong expertise in creative typography
• Experience designing across multiple channels and templates (digital, print, campaign, brand experiences) with a strong understanding of channel best practice, customer experience and digital testing.
• Proven ability to lead and inspire creative teams
• Strong collaboration skills across creative and marketing functions
• High attention to detail and commitment to protecting exceptional brand standard

Please kindly note that in order for us to consider your application, you will need to include a portfolio or examples of your work most suited to the COS aesthetic. 

This is a full‑time role based in London. The position requires a presence in the office 4 days a week. 

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this UK based colleagues also receive:

• Up to 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust  
• Private health & dental care

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless. Learn more about COS here. 

Ready to register interest? Click on the I’M INTERESTED link where you can upload your CV and portfolio securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!