This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Brand Manager, Channel Development based in the United States.
This role sits at the intersection of brand strategy, commercial execution, and channel growth, with a strong focus on driving performance across club retail, alternative channels, and ecommerce. You will be responsible for shaping how the brand shows up in high-impact retail environments while ensuring alignment with broader business objectives. The position blends strategic planning with hands-on execution, requiring someone who can move seamlessly between long-term brand building and day-to-day commercial decisions. You will work cross-functionally with Sales, Finance, Supply Chain, Innovation, and Creative teams to bring channel-specific strategies to life. This is a highly collaborative and fast-moving environment where agility, ownership, and commercial thinking are essential. Your work will directly influence revenue growth, brand equity, and customer engagement across key retail partners.
Accountabilities:
- Own and execute channel-specific brand strategies across club, alternative retail, and ecommerce, ensuring alignment with broader brand and business goals.
- Lead development and execution of marketing plans that drive trial, repeat purchase, and loyalty among club shoppers.
- Manage innovation, renovation, and packaging strategies tailored to club formats, seasonal needs, and ecommerce requirements.
- Oversee P&L performance for assigned SKUs, partnering with Finance on forecasting, margin management, and trade strategy.
- Analyze performance data, shopper insights, and competitive activity to inform commercial and marketing decisions.
- Lead cross-functional execution of product launches, seasonal programs, and in-market initiatives with Sales, Operations, and Demand Planning.
- Partner with Creative and Shopper Marketing teams to ensure strong, on-brand execution across packaging and retail touchpoints.
Requirements:
- 5+ years of experience in brand management within the CPG industry, ideally with exposure to club retail or high-volume retail channels.
- Strong understanding of club channel dynamics including pricing, packaging formats, rotation cycles, and margin structures.
- Proven ability to manage multiple projects and cross-functional teams in a fast-paced, deadline-driven environment.
- Experience working with P&L ownership, forecasting, and commercial performance tracking.
- Strong analytical skills with ability to translate POS data, shopper insights, and market trends into actionable strategies.
- Proficiency in Microsoft Office tools (Excel, PowerPoint, Word) and collaboration platforms such as Slack and Monday.com.
- Strong communication and leadership skills with a proactive, entrepreneurial, and results-oriented mindset.
- Bachelor’s degree required; MBA preferred.
Benefits:
- Competitive salary range of $110,000–$140,000, depending on experience and qualifications.
- Annual performance bonus and additional role-based incentives.
- Remote-first work environment with flexibility across the United States.
- Comprehensive health coverage including medical, dental, and vision plans.
- 401(k) plan with company match.
- Unlimited paid time off, volunteer days, and paid civic responsibility leave.
- Home office and wellness stipends, including internet and remote work support.
- Employee discounts, product perks, and regular home delivery benefits.
- Generous parental leave and family support programs.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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