Sr. Director, Product Marketing
•Blueprint Bryanjohnson· 18h
📣 Marketing⏰ Full-time👔 Executive🇺🇸 USA
18h ago
Ideals·2 months ago
Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 175,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.
Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.
Ideals Board: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.
We are now adding more products to our portfolio and need a strong product marketing leader to keep the story clear and connected as we grow.
We’re hiring a Director of Product Marketing (Portfolio Lead) to be the bridge between our products and the market. You’ll own the story and go-to-market for Ideals Virtual Data Room, Ideals Board, and Ideals Vault, and make sure they fit into one clear portfolio narrative.
You’ll lead and coach a small PMM team (two people to start), work closely with Product, Sales, and Marketing, and put in place simple standards for how we position, message, launch, and update products. This is a hands-on role with real ownership: you’ll write the playbook and run it.
This is a fully remote role for candidates in the UK.
As we grow into a true multi-product company, we now need:
One joined-up story across all products
A consistent way to plan and deliver launches and updates
A simple, repeatable approach to sales enablement so every team has what they need
Sets the quality bar for product positioning and messaging
Brings order and sequence to how we plan releases, updates, and campaigns
Makes sure every product fits into a simple, compelling portfolio story
Your work will mean that customers understand our products faster, Sales teams know exactly what to say, and Marketing can run stronger campaigns with less rework.
Outcome: more qualified opportunities, higher win rates, stronger cross-sell and expansion, better retention, and faster, cleaner rollouts of updates and new products.
Own the portfolio story
Shape the overall story for Ideals across VDR, Board, and Vault - how they work together to help customers run high-stakes processes with more control and less stress
For each product, define clear positioning and messaging: who it’s for, which workflows it solves, why it’s better than alternatives, and what proof we have
Keep these narratives current as markets, regulations, and competitors change, and as we add new use cases and products to the portfolio
Standardise launches and updates
Design and run a simple, tiered launch framework (from small enhancements to major releases)
Set clear checklists and timelines so Product, Marketing, Sales, and CS know who does what and when
Ensure every launch has the basics covered: internal brief, external messaging, pricing/packaging impact, campaign plan, and enablement
Lead and develop the PMM team
Manage two product marketers; set goals, priorities, and ways of working
Coach the team on research, positioning, writing, and stakeholder management
Build a culture of clear thinking, simple language, and bias to action
Turn insight into direction
Run regular customer and prospect interviews together with Product, Sales, and CS
Own competitive and market intelligence for your portfolio and share concise, practical insight back to teams
Feed structured input into product strategy, pricing and packaging, and roadmap decisions
Equip Sales and Customer Success
Own the core sales story: pitch decks, one-pagers, talk tracks, battlecards, and objection handling
Make sure enablement is easy to find, up to date, and actually used
Partner with Sales leadership on training sessions for new offerings, verticals, and plays
Partner with Marketing Campaign and Demand teams
Provide sharp product narratives and briefs for campaigns, content, and website updates
Validate that campaigns accurately reflect product reality and customer value
Measure impact of launches and key campaigns together with Demand Gen and RevOps
You don’t need to tick every box, but you should recognise yourself in most of these:
Solid experience in B2B SaaS product marketing, including launches and ongoing adoption work
Proven track record working closely with Product and Sales to bring products to market and support revenue growth
Experience managing or mentoring product marketers, even if in a small team
Strong writing skills: you can explain complex products in simple, direct language
Comfortable talking to customers and prospects and turning what you learn into clear recommendations
Structured thinker who can design frameworks and then actually use them day-to-day
Confident working across time zones and cultures in a remote-first environment
Experience in secure collaboration, fintech, legal/transaction services, or other high-stakes B2B environments
Background in pricing/packaging or solution/portfolio marketing
We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.
Remote-first flexibility to shape your ideal workday
Home workplace budget
Co-working expense coverage
Individual IT budget for extra equipment
Top-tier tech and AI-powered tools
Access to Ideals Academy with numerous courses
Investment in external learning and development activities
Guidance in Personal Development Plan creation
Professional literature and subscriptions coverage
Support of your passion as a speaker or writer
Internal talent mobility opportunities
Tailored Wellness Package for your physical and mental health
Funding for sports competitions
25 business days of annual leave
Paid health-related time-off
NEST pension program contribution
Team-building offline and online events
Budget for meetups with your local team
Generous internal referral program