As Director of Customer Lifecycle Marketing, you will own the end to end lifecycle strategy across acquisition, onboarding, engagement, retention, and reactivation. You will lead CRM and lifecycle initiatives that connect our hardware, software, subscription, and content experiences into a cohesive, personalized customer journey. This role partners deeply with Marketing, Product, Data, Sales, and Technology to align messaging, timing, and value delivery across the ecosystem. This is a highly strategic role for a builder who can balance vision with execution and bring structure, clarity, and measurable impact to a complex, multi brand environment.

We are currently seeking an ambitious pace-setter to join our team as a Director, Customer Lifecycle Marketing, remote in the United States.

COMPENSATION

115,000-130,000

ROLE COMMITMENTS

• Redesign customer lifecycle journeys to create a more personalized, behavior driven experience across all iFIT brands and platforms

• Establish a cohesive lifecycle strategy that aligns messaging and engagement across hardware, software, subscriptions, and content

• Improve email and CRM engagement by driving meaningful increases in open rates, click through rates, and downstream conversion

• Build and scale lead scoring and trigger based campaigns that respond to customer intent and behavior in real time

• Partner with Data and Technology to streamline CRM tooling, improve data quality, and reduce vendor and process duplication

• Drive measurable improvements in customer retention and churn reduction across the portfolio

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Own the global customer lifecycle strategy across all lines of business, from acquisition through long term retention

• Develop and execute CRM and lifecycle programs that drive engagement, loyalty, and revenue growth

• Leverage iFIT’s content ecosystem to deliver personalized and timely experiences at scale

• Partner closely with cross functional teams to align lifecycle strategy with product roadmaps, marketing plans, and business priorities

• Define success metrics and continuously measure, test, and optimize lifecycle performance

• Identify growth opportunities within the customer journey and translate insights into action

EDUCATION & EXPERIENCE

Education and Basic Qualifications

• Minimum of 8 years of experience in lifecycle marketing, CRM, or customer engagement roles, primarily within consumer-facing brands

• Deep expertise in CRM platforms, email marketing, customer lifecycle management, and personalization

• Proven ability to operate strategically while also driving hands-on execution in a fast-paced environment

• Strong collaborator with experience influencing cross-functional partners across Marketing, Product, Data, Sales, and Technology

• Authorized to work in the United States without sponsorship.

Preferred Qualifications

• Track record of building lifecycle or CRM programs that drive measurable engagement, retention, and growth

• Demonstrated comfort navigating complex organizations and creating clarity across multiple business lines

DISCLAIMER

Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status.

Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY.

Subject to applicable state laws, your employment at iFIT is "at-will". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all.