Location requirements
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
We’re hiring a Senior MarTech Platform Strategist to lead the strategy, prioritization, and execution of Instacart’s Paid Marketing infrastructure.
As a MarTech Platform Strategist, you’ll define the vision and roadmap for Paid MarTech — from what we build vs. buy, to how systems integrate with Ads, CRM, and Off-Platform marketing channels. You’ll be responsible for identifying the highest-leverage investments, aligning teams around clear priorities, and ensuring systems are scalable, observable, and modular by design.
This is a 75% product strategy / 25% marketing intuition role — ideal for someone with deep fluency in how paid media platforms actually work, paired with strong technical instincts and product leadership experience. You’ll be the connective tissue across marketing and engineering teams — translating campaign needs into platform architecture, and helping Instacart scale performance with precision.
This role sits within our Marketing Enablement & Technology (MET) org, where you’ll work closely with a dedicated engineering team to build the systems that power paid acquisition across Meta, Google, TikTok, affiliate, and emerging platforms. You’ll own infrastructure spanning audience tooling, event tracking, conversion APIs, and/or platform integrations — delivering the foundation for faster, smarter, and more measurable campaign execution.
About the Job
About You
Minimum Qualifications
Preferred Qualifications
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
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Instacart (YC S12) is building the best way for people everywhere in the world to shop for groceries. Using your phone or the web, you can order groceries and have them delivered to your door in minutes. You can choose from a variety of local stores including Whole Foods, Safeway, Costco, Mariano's and many more, as well as being able to mix items from multiple stores into one order. Every day, we solve incredibly hard problems to create an experience for our customers that is nothing short of magical. We are located in San Francisco, and well-funded by some of the greatest investors in the world, like Sequoia Capital, Khosla Ventures, Andreesen Horowitz, SV Angel, and Y Combinator. Check out www.instacart.com/locations to see our delivery coverage maps.
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