We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems that power how Instacart markets, measures, and grows. The CRM Enablement pod builds execution-layer tooling on top of Instacart's CRM and messaging platforms—owning the end-to-end email execution workflow from email development, coding and compiling emails using our React-based component library, to QA'ing all CRM touchpoints across email, push, SMS, and in-app. We're seeking a Senior Software Engineer to develop emails and architect componentized template systems, compilation pipelines, and automation tools that enable marketers to launch campaigns efficiently. You'll lead projects end-to-end, drive technical direction, and partner closely with Lifecycle Marketing, CRM Ops, Creative, and Product to translate business goals into scalable, reliable solutions.
About the Job
- Develop production emails using our React-based component library, translating creative requirements into performant, cross-client compatible code while establishing best practices for email development across the team.
- Lead complete projects independently to build marketing platforms and tooling, including React component libraries, Next.js-based compilation pipelines, and automation systems that enable campaign execution at scale across multiple channels.
- Architect scalable full-stack solutions spanning frontend (React, Next.js) and backend (Ruby, REST APIs, GraphQL) that power marketing operations, integrate with ESPs (Braze, Salesforce Marketing Cloud), and handle high-volume campaign delivery.
- Design and implement reusable abstractions, frameworks, and patterns that simplify complexity for both engineers and marketers, improving developer productivity and enabling self-service campaign creation.
- Build robust APIs and services using Ruby, SQL, and modern databases (PostgreSQL, MongoDB, Snowflake) that support personalization, targeting, experimentation, and real-time campaign orchestration.
- Develop responsive, accessible HTML/CSS rendering systems and establish standards for cross-client compatibility, performance optimization, and comprehensive observability (logging, metrics, tracing).
- Partner directly with Marketing and Product stakeholders to influence platform roadmap, translate business requirements into technical solutions, and make well-reasoned trade-offs between complexity, business value, and delivery timelines.
- Mentor junior engineers through code reviews, technical guidance, and onboarding support while contributing to team productivity through process improvements, automation, and platform enhancements.
About You
Minimum Qualifications
- 5–8+ years of full-stack software engineering experience building platforms, tooling, or developer-facing systems with expert-level proficiency in React, Ruby, and SQL.
- Proven track record of architecting and building scalable marketing platforms, internal tools, or developer productivity systems that serve multiple teams or users, with minimal oversight.
- Deep expertise in modern web technologies including React, Next.js, GraphQL, and REST APIs, with strong understanding of frontend architecture and component design patterns.
- Strong proficiency with backend development using Ruby and databases (PostgreSQL, MongoDB, Snowflake) for building robust, scalable services that handle high-volume operations.
- Experience with HTML email development, understanding cross-client rendering challenges (Outlook, Gmail, Apple Mail), and building responsive email templates.
- Experience designing component libraries, design systems, or reusable frameworks with focus on developer experience, platform extensibility, and code maintainability.
- Demonstrated ability to design for performance, scalability, and robustness, with experience implementing comprehensive observability solutions and managing technical debt strategically.
- Strong product thinking with ability to research problems deeply, influence platform direction, and make strategic trade-offs balancing technical and business considerations.
- Excellent communication skills with proven ability to mentor engineers, drive cross-team alignment, and translate technical concepts for diverse stakeholders including marketing teams.
Preferred Qualifications
- Experience building email rendering systems, marketing automation platforms, or CRM tooling with understanding of cross-client compatibility challenges.
- Familiarity with marketing platforms (Braze, Salesforce Marketing Cloud, Iterable) and templating languages (Liquid, AMPscript) for personalization and dynamic content.
- Experience with testing frameworks (Jest, React Testing Library, Cypress/Playwright), TypeScript, and modern CI/CD workflows.
- Knowledge of building automation scripts and internal tooling that significantly improve team productivity and reduce manual effort.
- Experience with distributed systems architecture, workflow orchestration, and handling high-throughput operations.
- Demonstrated ability to leverage AI tools for productivity improvements in development workflows and code generation.
- Track record of leading incident response, conducting postmortems, and driving systemic fixes to prevent recurrence.
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