This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Account Based Marketing Specialist based in United States.
This role offers the opportunity to shape strategic account-based marketing initiatives within the learning and development industry. You will focus on understanding priority accounts as groups of real people with distinct challenges, goals, and buying motivations. Working closely with Sales and Marketing leadership, you will develop personalized, multi-channel campaigns designed to create meaningful engagement and generate qualified opportunities. You’ll combine creativity, strong industry knowledge, and data-driven analysis to build campaigns that stand out from generic outreach. The role requires a proactive mindset, strong attention to detail, and the ability to manage multiple initiatives while continuously improving performance. You’ll also play an important role in strengthening Sales and Marketing alignment and building a scalable, human-centered ABM approach.
Accountabilities
- Develop and execute account-based marketing and demand generation campaigns targeting organizations and decision-makers within the learning and development industry.
- Partner with Sales and Marketing leadership to identify, prioritize, and refine target accounts, buyer personas, messaging, and engagement strategies.
- Plan and execute coordinated multi-channel campaigns across digital channels and owned marketing assets to increase engagement within strategic accounts.
- Create synchronized ABM plays that deliver consistent, personalized, and authentic messaging aligned with the brand voice and account-specific needs.
- Develop tailored communication assets, including emails, brochures, landing pages, campaign materials, and other content designed to support account engagement.
- Collaborate with Sales and Marketing Design teams to develop creative, high-impact campaigns and supporting assets.
- Measure campaign performance, analyze engagement and conversion data, and translate insights into actionable improvements that increase ROI.
- Support strong Sales and Marketing alignment by facilitating qualified opportunity handoffs and ensuring consistent follow-through throughout the buyer journey.
- Maintain accurate campaign information and data within CRM systems, with a preference for experience using HubSpot.
- Monitor campaign execution, reporting, and data integrity while managing multiple initiatives and deadlines simultaneously.
- Take a proactive approach to identifying opportunities for more useful, memorable, and human-centered account engagement.
Requirements
- 5+ years of experience in B2B marketing, including at least 2 years focused on Account-Based Marketing, Field Marketing, or a closely related discipline.
- Proven experience developing and executing ABM and/or demand generation strategies with measurable campaign results.
- Familiarity with the Learning & Development industry is highly desirable, with the ability to understand and communicate effectively with L&D professionals and decision-makers.
- Strong understanding of B2B service-company marketing strategies, buyer journeys, account engagement, and lead generation.
- Hands-on experience with CRM platforms, preferably HubSpot, and the ability to maintain accurate campaign and account data.
- Strong analytical capabilities, with the ability to interpret campaign performance data and turn findings into practical optimization strategies.
- Excellent campaign management, organizational, and project coordination skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Strong written communication and content development skills, with the ability to create personalized messaging that feels authentic rather than templated.
- Collaborative and proactive approach, with demonstrated experience working cross-functionally with Sales, Marketing, leadership, and creative teams.
- High attention to detail and strong follow-through across campaign execution, reporting, and data management.
- Comfort working in a fully distributed environment using virtual communication, collaboration, and conferencing tools.
- Strong English communication skills, both written and verbal.
Benefits
- Full-time position with a remote work environment.
- Salary is negotiable based on experience and qualifications.
- Opportunity to work on strategic ABM initiatives within the Learning & Development industry.
- Collaborative, creative, and globally distributed work environment.
- Opportunity to work closely with Sales and Marketing leadership and influence account engagement strategy.
- Flexible environment supported by virtual collaboration and communication tools.
- Opportunity to contribute to meaningful, human-centered marketing initiatives while developing expertise in ABM and demand generation.
- Equal opportunity workplace committed to an inclusive and respectful environment.
- Reasonable accommodations available for individuals with disabilities.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
#LI-CL1
