Account Lead, Paid Social

Accountabilities:

• Lead and develop a team of paid social professionals through ongoing mentorship, coaching, feedback, and guidance on platform and media best practices.
• Maintain a comprehensive understanding of the business objectives, audiences, challenges, and opportunities across your client portfolio.
• Lead the strategy, planning, activation, and execution of paid social campaigns, ensuring high-quality delivery and alignment with client goals.
• Provide strategic leadership across Meta platforms, particularly Facebook and Instagram, translating business objectives into effective paid social strategies and direct-response tactics.
• Stay current on platform developments, industry trends, testing opportunities, and agency best practices, ensuring recommendations remain innovative and effective.
• Act as a senior escalation point for client issues, providing guidance to account teams and stepping in directly when necessary to resolve challenges and protect client relationships.
• Contribute to major client deliverables, including executive presentations, business and quarterly reviews, annual planning, strategy meetings, and performance discussions.
• Audit campaign analytics and reporting to identify actionable insights, optimization opportunities, and recommendations that support business growth.
• Guide upper-funnel campaign strategy and use Brand Lift Studies and other measurement approaches to inform optimization and future planning.
• Establish clear career paths, development objectives, and succession plans while helping team members progress into more senior roles.
• Partner across disciplines to strengthen integrated client strategies and ensure paid social recommendations contribute to broader business objectives.

Requirements:

• 6+ years of paid social experience, including at least 4 years in a client-facing media, advertising, or marketing role.
• Proven experience managing at least two direct reports or team members, with a demonstrated ability to mentor, coach, and develop talent toward more senior responsibilities.
• Deep hands-on expertise with Meta Ads Manager and the ability to communicate paid social objectives, performance targets, and direct-response strategies effectively to clients.
• Strong understanding of both strategic and tactical paid social campaign management, with the ability to work at a detailed execution level when required.
• Demonstrated experience developing upper-funnel campaign strategies and implementing or interpreting Brand Lift Studies to guide optimization and future planning.
• Strong analytical skills, including the ability to audit campaign performance, interpret media data, identify trends, and translate findings into actionable client recommendations.
• Excellent written and verbal communication skills, with the confidence to present complex strategies and insights to senior client stakeholders.
• Strong leadership, organizational, problem-solving, and relationship-management skills.
• Ability to operate effectively in a collaborative, fast-paced environment while managing multiple priorities and maintaining high standards of execution.
• A proactive, curious mindset and willingness to experiment, challenge assumptions, and identify new opportunities for client growth.

Benefits:

• Competitive annual base salary of $96,000–$120,000 USD for U.S. remote employees, depending on experience, expertise, location, and organizational impact.
• Healthcare, dental, and vision coverage.
• 401(k) plan with company matching.
• Paid time off.
• Paid company holidays.
• Paid parental leave.
• Fully remote working opportunity.
• Inclusive, collaborative environment focused on professional development and meaningful client work.
• Support for reasonable accommodations throughout the recruitment process and employment.
• Opportunities to work across innovative technology, marketing, media, and growth initiatives.