This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Area Community Director based in United States.
This senior leadership role is responsible for shaping and scaling community experiences across the U.S., driving how the brand connects with outdoor communities through meaningful, experience-led engagement. You will define and execute a national strategy that brings consistency while enabling regional relevance across diverse markets. Leading distributed regional teams, you will ensure high-quality execution of programs that deepen community participation and brand affinity. The role blends strategic planning, operational oversight, and field engagement, with frequent travel across key markets. You will partner closely with retail, wholesale, and brand teams to align community initiatives with market expansion and store openings. This is a highly cross-functional and impact-driven position that directly influences brand presence and community growth in both established and emerging regions.
Accountabilities
This role is responsible for defining and executing the U.S. community experience strategy, overseeing regional teams, and ensuring consistent delivery of high-impact programs. You will translate national brand direction into scalable community models while enabling regional adaptation where needed.
- Lead the development and execution of the U.S. Academy Light and community experience strategy, ensuring scalable and repeatable program delivery across priority markets
- Oversee and mentor regional teams, ensuring strong execution, clear KPIs, and alignment with national and regional objectives
- Drive market expansion strategy, identifying new regions and building multi-year roadmaps for community growth and engagement
- Partner with retail and real estate teams to align community initiatives with store openings and market entry strategies
- Ensure seamless execution of localized activations, strengthening engagement and brand storytelling across all touchpoints
- Own budgeting and planning processes for U.S. community programs, ensuring efficient allocation of resources and strong ROI tracking
- Develop and maintain partnerships with local organizations, ambassadors, and community stakeholders to strengthen ecosystem presence
- Monitor performance metrics and provide insights to leadership to continuously improve program effectiveness and impact
Requirements
The ideal candidate brings deep experience in experiential marketing, community leadership, and multi-market program management, with the ability to operate both strategically and operationally in fast-evolving environments.
- 10+ years of experience in experiential marketing, brand marketing, or community programming, with multi-market responsibility
- Proven track record of leading distributed teams and scaling programs across regions or markets
- Strong experience in market expansion, go-to-market strategy, or retail/community integration
- Demonstrated ability to influence cross-functional stakeholders without direct authority
- Strong organizational and operational skills, with the ability to manage multiple priorities and deadlines
- Experience working across retail, wholesale, and brand ecosystems in a complex organization
- Strong budget management, KPI tracking, and performance analysis capabilities
- Excellent communication and interpersonal skills with a strong ability to build relationships in field and executive settings
- Deep understanding of the U.S. outdoor, lifestyle, or community engagement landscape
- Passion for community building, experiential engagement, and outdoor environments
Benefits
- Competitive base salary aligned with senior leadership market benchmarks (typically in the USD $154,000 – $202,000 range depending on experience)
- Comprehensive health benefits including medical, dental, vision, and mental health support
- Retirement savings plan with employer matching and additional financial wellbeing programs
- Paid time off programs, including dedicated days to disconnect and explore
- Parental leave support for all parents and phased return-to-work options
- Professional development opportunities, leadership training, and access to experiential learning programs
- Employee discounts, gear access programs, and exclusive partner offers
- Flexible work arrangements depending on role and business needs, with travel opportunities across the U.S.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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