Accountabilities:

• Manage day-to-day execution of Paid Social and Display campaigns, including campaign builds, audience testing, creative rotations, and ongoing optimization.
• Support affiliate program operations by monitoring spend, managing promotions, and communicating product launches and promotional information to key partners.
• Build and test new audience segments to expand reach among priority customer groups.
• Monitor daily campaign performance and identify opportunities to increase investment, improve efficiency, or reduce spend where appropriate.
• Upload and quality-check advertising assets across platforms including Meta, Pinterest, TikTok, and Reddit.
• Support the launch and evaluation of tests across emerging digital advertising platforms.
• Assist with creative briefing by aligning paid content with brand messaging, customer trends, and growth objectives.
• Analyze creative performance and translate findings into recommendations for testing roadmaps and broader growth marketing strategy.
• Partner with the Site team to ensure advertising traffic reaches relevant landing pages and help optimize landing experiences based on campaign messaging and performance.
• Collaborate with organic social, influencer, and ambassador teams to share insights, establish best practices, and develop creator-led content for paid campaigns.
• Evaluate campaign effectiveness using last-click performance, incrementality measures, and in-platform engagement data.
• Prepare campaign and creative insights for weekly digital marketing meetings and develop actionable next steps.
• Proactively identify opportunities to improve campaign efficiency, customer acquisition, and scalable growth.

Requirements:

• 1–4 years of experience managing digital marketing channels, particularly paid social, paid search, display, or related performance marketing channels.
• Familiarity with marketing analytics platforms such as Power BI and Google Analytics.
• Strong Excel skills and the ability to analyze campaign and creative performance to develop data-driven optimization recommendations.
• Understanding of digital marketing fundamentals, including paid social and paid search.
• Demonstrated curiosity and an ability to develop testing plans from hypothesis through measurement, learning, and iteration.
• Strong analytical and problem-solving abilities with exceptional attention to detail.
• Ability to interpret multiple performance signals and translate data into clear business recommendations.
• Experience using AI tools to improve productivity, streamline workflows, or increase marketing efficiency.
• Strong communication and collaboration skills, with the ability to work effectively across creative, brand, site, merchandising, and marketing teams.
• Adaptability and comfort working in a high-growth, rapidly changing environment.
• A proactive, results-oriented mindset and genuine interest in understanding customer behavior and digital marketing performance.

Benefits:

• Annual salary: $70,000–$80,000 USD.
• Opportunity to work across multiple digital marketing channels, including paid social, display, affiliates, and emerging platforms.
• Hands-on exposure to campaign strategy, creative testing, analytics, and customer acquisition.
• Cross-functional collaboration with Creative, Brand Marketing, Site, Merchandising, Influencer, and Ambassador teams.
• Growth-oriented environment with opportunities to develop digital marketing expertise.
• Exposure to AI-powered tools and modern marketing technologies designed to improve efficiency and innovation.
• Commitment to a collaborative workplace that supports innovation, results, and healthy work-life balance.
• Equal opportunity employment environment with consideration for qualified applicants regardless of legally protected characteristics.