This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Brand Manager, Formula Lead based in the United States.
This is an exciting opportunity for a strategic and consumer-focused brand leader to shape the growth and evolution of a high-impact product portfolio. Operating at the intersection of brand management, innovation, commercialization, and business strategy, this role plays a key part in driving product performance across multiple sales channels. You will work cross-functionally to transform consumer insights and market opportunities into successful product launches and portfolio growth initiatives. The position offers significant ownership, collaboration with diverse business functions, and the chance to influence both short-term results and long-term brand success. Ideal candidates bring strong analytical capabilities, commercial acumen, and a passion for developing products that resonate with consumers. This role is well-suited for someone who thrives in fast-growing environments and enjoys turning strategy into measurable business outcomes.
Accountabilities:
- Support the management and growth of a product portfolio, driving performance, profitability, and long-term brand health through strategic recommendations and business analysis.
- Monitor market dynamics, consumer behavior, competitive activity, and category trends to identify growth opportunities, risks, and innovation priorities.
- Partner with finance, sales, insights, and marketing teams to evaluate business performance and support strategic decision-making.
- Contribute to the development of annual business plans, portfolio strategies, and growth initiatives that strengthen market position and commercial outcomes.
- Lead and support product innovation projects, including new product development, renovations, and line extensions from concept through commercialization.
- Translate consumer insights, market research, and business opportunities into product concepts, business cases, and actionable recommendations.
- Manage cross-functional commercialization efforts, ensuring alignment across marketing, operations, customer experience, sales, and supply chain teams.
- Oversee launch readiness, project timelines, key milestones, risk management, and go-to-market planning across direct-to-consumer, retail, and emerging channels.
- Analyze post-launch performance metrics and develop recommendations to improve consumer experience, product performance, and portfolio effectiveness.
- Support lifecycle management initiatives, including assortment optimization, pricing evaluations, product updates, and portfolio transitions.
- Synthesize consumer, retailer, and business insights into actionable strategies that drive growth and maintain a strong consumer-centric focus.
Requirements
- 7+ years of experience in Brand Management, Product Marketing, Innovation, Consumer Packaged Goods (CPG), or related fields.
- Classical brand management training is strongly preferred, complemented by experience within emerging or high-growth brands.
- Strong analytical and problem-solving skills with the ability to interpret complex business data and translate insights into action.
- Experience leading and influencing cross-functional teams across product development, operations, marketing, sales, finance, and supply chain functions.
- Solid understanding of CPG product development, commercialization processes, retail environments, and portfolio management principles.
- Demonstrated success supporting or leading product launches from concept development through commercialization and market execution.
- Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Strong written, verbal, and presentation skills, with the ability to communicate effectively across different stakeholder groups.
- Proven ability to build alignment, influence decision-making, and drive collaboration across teams.
- Strategic mindset combined with strong business acumen and a consumer-first approach to decision-making.
- Comfortable working in fast-paced, evolving environments with a high degree of ownership, adaptability, and accountability.
- Ability to balance attention to detail with broader business objectives and long-term growth opportunities.
Benefits
- Competitive compensation package.
- Equity or stock option opportunities.
- 401(k) plan with employer matching contributions.
- Comprehensive medical, dental, and vision insurance coverage for employees, with subsidized dependent coverage options.
- Fully remote work model within the United States.
- Flexible paid time off policy.
- Summer Friday program, including half-day Fridays during the summer season.
- 16 paid company holidays plus an end-of-year company shutdown period.
- 16 weeks of paid parental leave, with the option for additional unpaid leave.
- Product subscription benefit for eligible employees.
- Monthly internet stipend.
- Co-working space reimbursement.
- Inclusive, mission-driven culture focused on employee wellbeing, flexibility, and professional growth.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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