Business Development & Lead Generation Specialist

Accountabilities

• Identify and engage prospective customers through LinkedIn connection requests, direct messaging, follow-ups, email outreach, and cold calling.
• Conduct outbound phone outreach to prospects, particularly within the construction industry, to generate interest and uncover potential opportunities.
• Follow up with prospects who have responded positively to email, LinkedIn, or other outreach campaigns and convert qualified responses into booked appointments.
• Build, organize, and continuously manage a healthy pipeline of prospective customers.
• Schedule meetings and product demonstrations for sales team members, ensuring qualified opportunities are handed over with relevant context.
• Maintain accurate CRM records, including prospect information, conversations, activities, follow-ups, and pipeline stages, using platforms such as HubSpot.
• Conduct A/B testing of outreach messaging, copy, channels, and sequences to identify approaches that generate stronger engagement.
• Adapt and optimize sales messaging based on prospect feedback, campaign performance, and the needs of different target audiences.
• Maintain clear visibility of pipeline activity and communicate relevant updates to the wider sales team.
• Provide additional operational and sales support as needed to help improve lead-generation and business development processes.

Requirements

• Previous experience in business development, lead generation, sales development, appointment setting, or a similar outbound sales role.
• Confidence and proven ability in cold calling, prospect engagement, appointment setting, and LinkedIn-based outreach.
• Familiarity with CRM platforms, ideally HubSpot, and the ability to maintain accurate records of leads, activities, conversations, and follow-ups.
• Strong written and verbal communication skills, with the ability to adapt messaging to different audiences and prospect profiles.
• Experience with SaaS sales or exposure to the construction industry is advantageous but not essential.
• A proactive, persistent, and results-oriented approach to prospecting and pipeline development.
• Ability to test different outreach strategies, interpret responses, and continuously improve messaging and processes.
• Strong organization and time-management skills, with the ability to manage multiple prospects and follow-up activities consistently.
• Comfortable working independently in a fully remote environment while collaborating effectively with a wider sales team.
• Based in South Africa.
• Own laptop suitable for professional remote work.
• Own headset for calls and virtual communication.
• Stable and reliable internet connection.
• Reliable backup power supply, such as a UPS, inverter, or generator, to maintain productivity during power outages or loadshedding.

Benefits

• Fully remote position for candidates based in South Africa.
• Opportunity to work at the front end of a growing SaaS sales operation.
• Hands-on experience across business development, lead generation, outreach, appointment setting, and pipeline management.
• Opportunity to experiment with A/B testing and contribute directly to the optimization of sales campaigns.
• Exposure to CRM-based sales processes and tools such as HubSpot.
• Close collaboration with sales professionals and opportunities to develop commercial and communication skills.
• Flexible remote working environment.
• Opportunity to contribute to a growing business while developing expertise in SaaS-focused business development.