Campaign Manager, Paid Search

Accountabilities:

• Manage, optimize, and scale Google Ads and Microsoft Ads campaigns across search, display, demand generation, Performance Max, standard shopping, and YouTube.
• Develop and execute advanced paid search strategies aligned with client objectives, including ROAS, CPA, CAC, revenue, and account-growth targets.
• Manage a portfolio of up to 6–8 client accounts or approximately $40,000 in monthly recurring revenue, demonstrating the ability to handle varying budgets and levels of complexity.
• Conduct ongoing account optimizations and structured experiments to improve campaign efficiency, performance, and scalability.
• Identify opportunities for increased investment and demonstrate performance improvements that support client growth and budget expansion.
• Lead client calls and clearly communicate account performance, trends, challenges, opportunities, and strategic recommendations.
• Build trusted, long-term client relationships and identify appropriate opportunities to expand clients into additional services or marketing channels.
• Partner with creative teams to develop campaign strategies and ad copy that align with client objectives, advising on the effective use of text, static, and video assets.
• Stay current with paid media developments and industry trends, sharing relevant knowledge and contributing to the continued growth of the paid media team.
• Provide strategic insights into complementary channels such as SEO, paid social, and email marketing, and support cross-channel service expansion when appropriate.
• Use internal project management systems to organize workflows, monitor campaign progress, coordinate deliverables, and meet client deadlines.
• Support internal team communication by answering questions, sharing expertise, and contributing to process and departmental improvements.
• Optimize e-commerce product feeds using DataFeedWatch, Google Merchant Center, and other relevant feed-management solutions.
• Maintain high standards of campaign quality, accuracy, organization, and performance throughout the account lifecycle.

Requirements:

• Advanced proficiency in Google Ads, Google Ads Editor, Google Analytics, and other relevant digital marketing platforms.
• Demonstrated experience managing mid- to high-value paid media accounts with varying levels of advertising spend.
• Strong understanding of digital advertising strategy and optimization across multiple campaign types, including search, display, Performance Max, shopping, demand generation, and YouTube.
• Proven ability to generate measurable performance improvements and use experimentation to identify scalable growth opportunities.
• Strong analytical skills, with the ability to interpret campaign data, identify trends and performance drivers, and translate findings into actionable recommendations.
• Excellent client-facing communication skills, including confidence leading performance discussions and explaining complex advertising concepts in a clear and strategic manner.
• Strong commercial awareness and the ability to identify opportunities for account expansion and additional marketing services.
• Experience collaborating with creative teams and advising on the strategic use of advertising assets across text, static, and video formats.
• Familiarity with product-feed optimization and tools such as DataFeedWatch or Google Merchant Center is advantageous.
• Ability to stay informed about evolving paid media practices and provide relevant insights across broader digital marketing channels.
• Strong organization, time management, and project coordination skills, with the ability to manage multiple accounts and deadlines simultaneously.
• Comfortable working independently in a fully remote environment while maintaining strong collaboration and communication with clients and internal teams.
• Ability to work for extended periods at a desk and on a computer.
• Must currently reside in one of the following states: Arizona, California, Colorado, Idaho, Iowa, Nevada, North Dakota, Oregon, Texas, Utah, Washington, or Wisconsin.

Benefits:

• Annual salary: $80,000–$90,000, with total compensation positioned competitively within the market.
• Comprehensive medical, dental, and vision insurance options for employees and their families.
• Monthly Wi-Fi reimbursement to help cover remote-work internet expenses.
• Unlimited paid time off designed to provide flexibility and support employee well-being.
• 13 fully paid holidays each year.
• Fully remote work environment.
• Opportunities to take ownership of high-value paid media accounts and directly influence client growth.
• Exposure to multiple digital marketing channels, including paid search, SEO, paid social, email, and e-commerce.
• Collaborative environment with opportunities to contribute to team knowledge, processes, and departmental development.
• Community-impact initiatives supporting charitable organizations and local communities.