This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Category Marketing Manager, FoodServices based in the United States.
This is a strategic and commercially driven role focused on shaping category growth and innovation within the foodservice mayonnaise segment. You will act as a key connector between market insights, product development, and go-to-market execution, translating customer and operator needs into compelling category strategies. Working cross-functionally with sales, R&D, culinary, and digital marketing teams, you will help define product positioning, lead commercialization efforts, and strengthen category leadership in a competitive B2B environment. The role blends analytical thinking with creative marketing execution, ensuring portfolio decisions are grounded in data and customer understanding. You will play a central role in launching new products, optimizing existing portfolios, and enabling sales teams with impactful tools and narratives. This position is ideal for a marketer who thrives in fast-paced, cross-functional environments and is passionate about driving category-level impact in the food industry.
Accountabilities
- Develop and execute category growth strategies by analyzing market trends, operator insights, and competitive dynamics within the foodservice mayonnaise category.
- Translate category and consumer insights into actionable marketing strategies, including product innovation, pricing, and portfolio optimization.
- Lead cross-functional new product development initiatives from concept through commercialization in partnership with R&D, culinary, sales, and operations teams.
- Define product positioning, value propositions, and go-to-market strategies for new and existing offerings.
- Build and execute integrated commercialization plans, including sales tools, promotions, and digital marketing campaigns.
- Partner with digital marketing teams to support lead generation initiatives and evaluate campaign performance and ROI.
- Develop category narratives and product storytelling to support national accounts, distributors, and foodservice operators.
- Support sales enablement through training materials, product education content, and category expertise resources.
- Contribute to portfolio management activities, including SKU rationalization, pricing strategy, and product mix optimization.
- Lead post-launch performance analysis to identify opportunities for continuous improvement and future innovation.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in marketing, category management, product management, or related commercial roles.
- Experience in foodservice, food manufacturing, or B2B food industry environments is required.
- Strong understanding of category management principles, portfolio strategy, and data-driven marketing approaches.
- Proven experience leading cross-functional product development and commercialization initiatives from concept to launch.
- Strong analytical skills with the ability to interpret market data, customer insights, and financial impacts.
- Excellent communication, storytelling, and presentation skills, with the ability to influence internal and external stakeholders.
- Experience supporting sales teams through enablement tools, training content, and customer-facing materials.
- Strong project management, organizational, and prioritization skills in a fast-paced environment.
- Ability to work collaboratively across multiple functions while driving independent ownership of category initiatives.
- Experience with national accounts, distributors, or large foodservice operators is a strong advantage.
Benefits
- Competitive base salary ranging from $104,154 to $136,153.50 USD, depending on experience and qualifications.
- Annual bonus eligibility based on performance and incentive program terms.
- Comprehensive medical, prescription, dental, and vision coverage starting on the first day for eligible employees.
- 401(k) retirement plan with company matching contributions.
- Profit-sharing opportunities.
- Paid vacation, sick leave, and holidays.
- Employee assistance programs and engagement initiatives.
- Opportunities for career growth within a dynamic, innovation-driven environment.
- Exposure to large-scale national accounts and industry-leading foodservice operations.
- Inclusive workplace culture focused on diversity, collaboration, and continuous improvement.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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