Accountabilities:

The Channel and Partner Marketing Specialist will support the execution of partner enablement programs, joint go-to-market initiatives, and channel campaigns designed to increase partner engagement and revenue contribution. This role focuses on translating strategic priorities into actionable marketing assets, coordinating cross-functional efforts, and improving partner program effectiveness.

• Support the execution of enablement programs and joint go-to-market initiatives across technology, marketplace, and referral partner ecosystems.
• Develop partner-ready and seller-ready marketing materials, including sales presentations, campaign toolkits, messaging frameworks, training resources, and promotional assets.
• Translate partner value propositions into clear, compelling messaging that supports sales conversations and partner activation.
• Collaborate with Product, Marketing, Web, and Business Development teams to support marketplace initiatives, partner campaigns, and integration storytelling.
• Assist with partner listings, content updates, promotional activities, and initiatives that improve partner visibility and engagement.
• Execute channel enablement campaigns supporting referral partners such as consultants, brokers, accountants, and other strategic partners.
• Create and maintain resources that help internal teams and partners effectively promote solutions and generate business opportunities.
• Support events, co-marketing activities, campaigns, and partner-led initiatives.
• Track campaign engagement, asset adoption, and performance metrics to identify optimization opportunities.
• Coordinate timelines, stakeholders, and deliverables across multiple initiatives while maintaining quality and attention to detail.
• Contribute to process improvements, documentation, and scalable partner marketing operations.

Requirements:

The ideal candidate has experience supporting B2B marketing initiatives and is comfortable working in a collaborative, fast-paced environment. They should bring strong communication skills, attention to detail, and the ability to coordinate programs across multiple teams.

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 2+ years of experience supporting partner marketing, channel marketing, demand generation, or B2B marketing programs.
• Experience working with technology, SaaS, HR software, payroll solutions, or similar enterprise-focused products is preferred.
• Understanding of partner ecosystems, channel programs, and go-to-market strategies.
• Strong written communication skills with the ability to create clear and engaging marketing materials.
• Ability to manage multiple projects, priorities, and deadlines in a changing environment.
• Strong collaboration skills with experience working across Sales, Product, Marketing, and Business Development teams.
• Analytical mindset with the ability to monitor campaign performance and identify improvement opportunities.
• Proactive, organized, and solutions-oriented approach to problem solving.
• Comfortable operating independently in a fully remote work environment.

Benefits:

• Fully remote position available to candidates located in the United States.
• Competitive compensation based on experience and qualifications.
• Medical, dental, vision, life, and disability insurance coverage.
• 401(k) plan with employer match.
• Career development and growth opportunities.
• Opportunity to contribute to strategic partner programs within a leading technology environment.
• Flexible work arrangement with no in-office requirements.
• Collaborative culture focused on innovation, inclusion, and employee success.