Lead product marketing for SaaS and hardware products in a remote start-up/scale-up, translating deep customer insights into compelling value propositions and GTM strategies that align product, sales, and marketing teams around a unified product vision.

Job Duties and Responsibilities

• Drive product-led growth and revenue targets
• Launch compelling GTM strategies for new products
• Increase customer adoption and retention rates
• Align cross-functional teams on product vision
• Deliver data-driven customer insights to stakeholders

Required Qualifications

• 10+ years in product marketing or related roles
• Experience marketing both SaaS and hardware products
• Proven track record in start-up or scale-up environments
• Deep understanding of customer-centric marketing
• AI-savvy with experience leveraging AI tools
• SaaS product marketing
• Hardware product marketing
• GTM strategy development
• Customer research & insights
• AI tools & platforms
• CRM & marketing automation
• Data analytics & reporting
• Product launch management
• Customer empathy
• Cross-functional collaboration