Principal Product Manager (Acquisition Products)
•ButterflyMX· 19h
📦 Product⏰ Full-time🎯 Lead / Principal🇺🇸 USA
19h ago
Kraken.Com·about 1 month ago
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Breakout is a crypto-native proprietary trading platform backed by Kraken. Founded in 2023 by industry veterans, we combine deep liquidity, cutting-edge technology, and world-class risk management to create an unparalleled trading experience. Acquired by Kraken, we now operate two prop trading products — Breakout Prop and Kraken Prop — at the intersection of the world's most trusted crypto exchange and a fast-moving prop firm.
We're a lean, high-conviction team where every hire genuinely shapes the product. Getting traders through the door, getting them funded, and keeping them engaged is what drives the business — and this role owns all of it.
You'll work alongside traders, engineers, designers, and growth marketers who move fast, think rigorously, and hold each other to a high bar. If you want to build a prop trading product that people actually love using — from first click to payout — this is the team.
Reporting directly to the Head of Product, the PM, Prop Growth will own the full trader lifecycle experience across Breakout Prop and Kraken Prop — acquisition, onboarding, engagement, retention, and everything in between.
Drive the growth and engagement roadmap within your domain — sequencing, requirements, and delivery — in close partnership with the Head of Product
Own the end-to-end trader lifecycle: from first touch through checkout, onboarding, funded account, and repeat purchase
Lead the product strategy for trader engagement and retention — competitions, achievements, rewards, in-app notifications, and loyalty programs
Own mobile product strategy across both Breakout Prop and Kraken Prop — signup flow, payments, push notifications, and in-app engagement
Partner with design to establish a cohesive Breakout design system — seamless UX from acquisition to trading
Work with marketing and growth on localization, affiliate programs, and expanding prop into new markets
Own onboarding improvements — in-terminal education, progressive disclosure, and reducing time-to-first-trade for new users
Set the bar for what "done" means on growth and UX features — requirements, edge cases, acceptance criteria, and post-ship iteration
Product depth
3-6+ years in senior product management, with significant experience owning growth, engagement, or consumer UX
Track record of moving acquisition, activation, and retention metrics — you know how to find the lever and pull it
Experience designing and shipping onboarding flows, checkout experiences, and engagement loops that actually work
Strong product instinct for what makes people come back — you think in terms of habits, hooks, and value delivery moments
Ability to write detailed, unambiguous product requirements that engineers and designers can act on without constant clarification
Experience with mobile product development — you think mobile-first and understand the constraints and opportunities of the channel
Growth & data fluency
Comfortable with funnel analytics — you can slice a cohort, identify a drop-off, and turn it into a prioritized hypothesis
Experience running structured experiments and interpreting results without over-indexing on noise
Familiarity with lifecycle marketing tools (Braze or equivalent) and how product and marketing intersect in the engagement layer
Strong opinions on localization, internationalization, and building for global audiences
Leadership & craft
Senior enough to own a domain with minimal direction — you set the agenda, you don't wait for one
Strong written communicator — your PRDs, tickets, and async updates are clear and complete
Experience working across design, engineering, and marketing in a fast-moving environment
User empathy — you've thought deeply about what it feels like to be a first-time prop trader who doesn't know where to start
Crypto-native or deeply curious — you understand the space, the culture, and why prop trading is having its moment
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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