Direct Mail Lead
•Tilt Finance· 2h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $162k-190k🇺🇸 USA
2h ago
Kraken.Com·18 days ago
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Kraken is a mission-driven company rooted in crypto values. For over a decade, we’ve focused on accelerating the global adoption of open financial systems. That same conviction now powers xStocks, our tokenized equities framework, which brings real-world assets onchain with 24/7 access, instant settlement, and true interoperability.
Kraken is a mission-driven company rooted in crypto values. For over a decade, we’ve focused on accelerating the global adoption of open financial systems. That same conviction now powers xStocks, our tokenized equities framework, which brings real-world assets onchain with 24/7 access, instant settlement, and true interoperability.
The PR & Communications team manages Kraken’s global reputation and leads external communications across a range of products, public policy-priorities, and corporate initiatives. The team plays a central role in shaping public understanding of emerging financial technologies, including crypto, traditional equities, the tokenization of real-world assets, payments, and on-chain ecosystems.
Help develop and execute global integrated communications strategies that expand awareness of xStocks, aligned with Kraken’s objective of establishing it as the universal standard for the tokenized equities category.
Shape and simplify the public narrative around tokenized equities, addressing misunderstandings and building credibility with media, ecosystem partners, and other key stakeholders.
Position both Kraken and the xStocks brand as trusted voices in the category by driving visibility at global conferences and industry events, including identifying high-impact opportunities, securing speaking engagements, and supporting on-the-ground activations.
Prepare communications materials, including press releases, media pitches, briefing documents, talking points, and reactive statements, for strategic xStocks announcements
Partner with product, growth, business development, and marketing teams to ensure messaging is aligned with roadmap milestones and ecosystem partnerships
Execute timely, creative PR moments that cut through noise and help define the tokenized equities category.
Track industry trends, competitive narratives, and regulatory developments to inform proactive communications planning.
Bring a social-first mindset to media relations and content creation, with an understanding of how stories travel across platforms.
Support broader PR and Communications initiatives as needed, including helping strengthen Kraken’s regional media presence across the UK and Europe.
4–7+ years of experience in PR, communications, journalism, or related fields. Experience in fintech, traditional finance, or technology is strongly preferred.
A strong understanding of capital markets or financial infrastructure, with curiosity about how crypto and tokenization are reshaping global finance, particularly equities.
Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives.
Highly proactive, ambitious, and comfortable operating in a fast-paced, evolving environment.
Experience supporting executives, including briefing senior leaders for interviews and public-facing communications.
A builder mindset: scrappy, creative, and excited to help scale an entirely new product category.
A genuine interest in innovation and a belief that financial markets can work better than they do today.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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