VP, Journey Marketing

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visitlife360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About The Team

At Life360, the Marketing team is a highly valued contributor to the business. From creating demand to converting that demand to expanding our relationships with members, the Marketing team is at the forefront of telling the Life360 story and how it can help make everyday family life better. We prioritize bold thinking, principled risks and entrepreneurial thinking. And, we give our marketers the freedom and autonomy to make the decisions they feel are best for the brand and the business. It’s an exciting time to be on the Life360 global Marketing team!

About the Job

The VP of Journey Marketing drives business outcomes by achieving success with customers at any stage in their journey of experiencing Life360…from the first time they arrive at our website or app store listing through marketing they may receive many years into their usage of our services. Key teams and functions you will guide include web/eCommerce, journey enablement (including tech teams), and lifecycle and member marketing. You will partner deeply with other marketing leaders across creative and social, product marketing, integrated marketing, comms and international marketing. Outside of marketing, you will also partner with critical functional teams (e.g. data science and analytics, design, finance, etc.) and product/eng teams (e.g. subscription growth, devices, etc.) to achieve shared objectives. Your performance is directly connected to the company’s key goals (brand, free user growth, financial) and this will be an exciting, high visibility role within the organization.

What You’ll Do

• Deeply understand the connection of various journey marketing channels/levers to our key business metrics. Enact strategies and tactics to generate greater returns from our investments in them.
• Ensure cohesion and orchestration across our owned channels and surfaces.
• Own our eCommerce engine. Lead a multi-faceted DTC marketing and merchandising team to optimize our eCommerce revenues and other core metrics.
• Partner with brand and creative leadership to ensure strong connectivity of our messaging across paid and owned surfaces.
• Serve as the thought leader and owner for our Journey Marketing technology stack, including “built” and bought technology in service of the vision.
• Own the framework for and governance around our 1st-party promotional guardrails (ensuring relevance and avoiding hyper-frequency).
• Partner with business group leaders to ensure Journey Marketing activities reflect their broader vision and priorities.
• Maximize the sell-in of our devices (e.g. Tiles and Pet GPS) to our 95M+ app users leveraging lifecycle channels, native product surfaces and our owned advertising footprint (we are an ad publisher).
• Set a compelling vision for our next chapter of lifecycle marketing, rooted in programmatic, personalized and AI-driven approaches.
• Partner with Finance and Analytics leadership to create a best-in-class framework for performance reporting and the surfacing of actionable insight. Create and lead forums for sharing these insights with leadership and other vested constituents.

What We’re Looking For

• 15+ years of successful experience in marketing with at least 5+ years of journey oriented marketing experience.
• Proven track record of building multiple modern lifecycle marketing programs that are highly programmatized and personalized.
• Subscription, hardware and app experience strongly preferred. Freemium model experience is highly beneficial.
• DTC ecommerce marketing experience strongly preferred.
• Deep understanding of marketing insights & analytics methodologies and tools, from attribution to A/B and multivariate testing and beyond.
• Exceptional x-functional collaborator including experience collaborating with C-level partners.
• Stellar communicator. Can distill complex stories down and communicate persuasively in both written and verbal modalities.
• While data-informed, must also embrace the grayscale nature of marketing and complement empiricism with judgment and intuition.
• An exceptional leader of people and someone who truly buys into our values.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.