At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in our San Francisco, Sunnyvale, or New York office.

LinkedIn is seeking a Senior Communications Manager with deep B2B comms experience and a passion for telling high-impact stories that communicate customer value. This individual will work across our global Customer & Tech Communications team and will focus on driving stories through earned media, creator engagements, and owned content to help our customers understand the value LinkedIn delivers across our entire portfolio of B2B products. 

If you consider yourself a creative storyteller, love B2B trends, uncovering the next headline, and are open to taking intelligent risks, this position is for you! We’re looking for a self-starter who is always digging for the next great B2B story. The ideal candidate will collaborate with ease and operate with urgency to ensure we are maximizing opportunities to connect with the cultural zeitgeist.

In this role, you will lead earned media and storytelling across a variety of B2B workstreams with a focus on driving earned coverage that maps to business priorities, along with leading our B2B SMB narrative. You will collaborate across LinkedIn’s various lines of business to develop stories and support global campaigns that reach our customer audiences across recruiters, marketers, and sellers. You’ll work with various partners across global comms, product, marketing and sales to identify storytelling opportunities. You will be both a player and coach for media relations - driving earned customer focused stories, leading on media relations across core B2B moments, supporting inbound earned media requests, and providing outside-in counsel on media relations strategies across large projects. 

You will be responsible for shaping the future of B2B storytelling in this newly created role at LinkedIn, driving a steady cadence of proactive earned media to drive understanding of LinkedIn as an enterprise company. In addition, deep expertise in writing, project management, organizational skills, and stakeholder management are required to succeed in this role.

If you love spending your days imagining the next dream headline in a fast-paced environment, and then rolling up your sleeves to make that headline come to life in an earned story, the Customer & Tech Communications team at LinkedIn could be the right next play for you! 

Responsibilities:

• Lead customer storytelling across our entire portfolio of B2B products
• Lead B2B SMB storytelling focused on the recruiter, marketer and seller audience 
• Create an ongoing cadence of media conversations with customer-led stories always in the pipeline
• Strategically pitch stories and gain earned coverage that help our customers understand the value LinkedIn provides 
• Lead proactive and reactive storytelling and narrative building, while connecting and reinforcing strategic messaging, in North America
• Lead product issues and change management storytelling across our B2B product offerings, proactively flagging potential reputational risks and mitigating complex, wide-scale B2B issues
• Build and maintain strong relationships with media targets across tier-one outlets
• Draft compelling headlines, pitches and narratives to land priority stories
• Develop proactive storylines and media hooks to to generate earned results in the absence of news
• Build relationship with your LinkedIn Global Communications teammates to identify opportunities to weave product narratives and customer value into larger LinkedIn narrative
• Gather insights/data to tell stories, turning complex information into engaging, easy-to-understand stories
• Stay ahead of media trends and changes to ensure we are always adapting our strategies to drive meaningful earned media results for the business
• Write and/or edit content, including, but not limited to pitches, narratives, articles, LinkedIn platform posts, bylines, etc.
• Help to connect the dots across lines of business to identify opportunities to collaborate on larger LinkedIn stories to drive a #OneLinkedIn approach to marketing and communications
• Embody and champion LinkedIn culture and values, ensuring they are represented in individual and team work

Basic Qualifications:

• 9+ years’ experience in communications, marketing, journalism, or related experience, and 3+ years of experience in external communications.

Preferred Experience: 

• 6+ years’ experience working on B2B product communications; ideally 2+ years experience working on SMB communications
• Strong results in dynamic, high-growth, fast paced environment with proven track record of delivering on projects with tight deadlines and cross-functional dependencies
• Expert-level knowledge of how newsrooms operate and the evolution of digital journalism in 2026.
• A portfolio demonstrating consistent placements in premier global outlets (e.g., WSJ, New York Times, BBC).
• Excellent written and oral communications skills with the ability to critically think about how to position a story and weave in multiple messages to maximize opportunities
• Ideal candidate has experience managing issues that may impact reputation
• Proficient at applying Artificial Intelligence (AI) tools to daily work
• Experience developing scripts and video content for executive voices
• Organizational skills and an innate ability to stay on top of multiple projects at once
• Experience working across cross-functional teams towards a common goal or initiative 
• Strong understanding of external communications and implementation process
• Knowledge of the parts of the business and their interrelationships, specifically understanding the industry, competition and expected future developments and challenges
• Strong media relations experience with experience managing the day-to-day, and long-term, communication strategy through understanding the media landscape, pitching proactive stories, identifying risks, and monitoring media trends and competitive industry news
• Must have very strong project management and decision-making skills
• Ability to develop and maintain strong internal and external relationships at all levels, and to motivate a group of people to act toward a comment goal
• Advanced experience in determining the relative importance or order of tasks, goals, or actions based on their significance, urgency or impact; consistently organizing and allocating resources, time and effort to focus on the most important or critical activities
• Possess a high degree of integrity and sense of confidentiality

Suggested Skills:

• Corporate Communications, B2B Communications. SMB Communications
• Media Relations, Writing & Storytelling
• Analytical Thinking
• Artificial Intelligence
• Risk & Issues Management

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $148,000 to $233,000. 

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

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