Senior Brand Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. 

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

The Senior Brand Manager will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Reporting into the Senior General Manager, this role will oversee, orchestrate and execute the brand’s CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.

Main Roles and Responsibilities

Business Targets, Forecasting and Results

• Achieve business results by focusing on net and gross sales, as well as P&L contributions.
• Oversee the implementation of sales strategies and promotional activities to meet business goals while maintaining effective budget control for sales and expenses.
• Meet sell-in and sell-through sales targets, ensuring business planning accuracy.
• Manage and track the product registration process in Malaysia to ensure timely completion.
  

Brand Management

• Responsible for forecasting, sampling management and seamless planning and execution of product launches and trade/retailer activities, in collaboration with the marketing, sales, and training teams, following the Marketing Calendar.
• Track and report ROI for all programs, providing management with feedback.
• Conduct market trend analysis, monitor competitors’ activities, and plan proactive actions.
• Oversee business and channel sales performance, including launch follow-up and action plan development.
• Implement a door-by-door marketing plan (CRM, events, and promotions) to drive brand awareness, customer recruitment, retention, and increased purchase consumption.
• Play a key role in new POS openings, including boutiques and SIS.
• Manage the budget and take full responsibility for P&L.

Customer Relationship Marketing (CRM)

• Define the brand’s local CRM campaign priorities and build the CRM campaign calendar.
• Ensure customer segmentation remains up to date and relevant for each campaign, while developing engaging brand communications aligned with the right product mix.
• Master, improve, and maximize the use of customer information (purchase history) to develop relevant marketing programs and execute CRM analytics.
• Strategize, develop, and execute CRM programs for the brand, evaluating campaigns against target KPIs and sharing key learnings.

Market Analysis 

• Provide consumption-based data analysis and insights to support the enterprise in understanding market trends and dynamics.
• Conduct monthly retail audits and report on brand launches, animations and promotions.
• Analyze competitor activities.
  

Relationships 

• Maintain a productive, business-friendly relationship with internal and external stakeholders
• Fostering a professional and respectful attitude and communication at all levels within and outside the company.

Requirements

Requirements

• Hold a tertiary qualification in Business Management, Finance, or a relevant specialization.
• Have more than 6 years of brand management and/or marketing experience in the beauty and/or FMCG industry.
• Possess strong business insights, business acumen, and a solid understanding of the P&L.
• Demonstrate excellent analytical skills, problem-solving abilities, and an entrepreneurial spirit as a self-starter.
• Strong people management experience with the ability to motivate, inspire, coach, and develop teams.

 

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?  

If so, you are the one we are looking for. JOIN US and let’s grow together. 

Championing Diversity, Equity and Inclusion 

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law. 

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/ 

If you have a question for us, please drop us an email here.  

We regret to inform you that only shortlisted candidates will be contacted. Thank you.  

Recruitment Privacy Notice 

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.  

Note to Staffing Agencies 

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.