Product Designer, Core Rider

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

We’re looking for a bold, imaginative Senior Product Designer to help shape the evolution of the Lyft Rider experience. As part of the Rider Core Experience team you’ll lead design for high-impact app experiences that are central to Lyft’s growth and success. You’ll drive design strategy and execution across initiatives focused on rider conversion, retention, and service excellence within the Lyft app — and guide the work of other designers on the team to bring these experiences to life.

This role is for someone who thrives in ambiguity, rapidly prototypes concepts, and champions ideas that challenge conventional thinking.

You'll help define what transportation should feel like tomorrow, creating experiences that set new industry standards. Your work will fuel Lyft's growth by uncovering overlooked opportunities and turning untapped audiences into loyal riders.

We're looking for someone who champions a customer-first mindset and thrives in a fast-moving, ever-evolving environment. You’re experienced across the full product design lifecycle – from shaping early ideas to refining the details that ship. You'll use your craft, systems thinking, and product intuition to lead high-impact work across key parts of the Rider experience.

The Opportunity

As a Senior Product Designer on Lyft’s Rider Core Experience team, you’ll shape how riders discover, evaluate, and choose between different ride options across the Lyft app. This role sits at the heart of our Offerings experience—where pricing, service differentiation, personalization, and feedback signals come together to help riders find the right ride for every moment.

We’re looking for a visionary designer who sees ambiguity as opportunity. You’ll identify key friction points in the ride selection and service experience, anticipate evolving rider expectations, and design intuitive, trustworthy experiences that turn everyday transportation decisions into long-term loyalty. The ideal candidate is a self-starter who spots untapped potential early, challenges existing patterns with strong user empathy, and thrives on fast-moving, cross-functional teams.

You’ll rapidly prototype and test new concepts, validate hypotheses with data and research, and iterate based on real-world insights—while aligning product, engineering, data science, and research partners around a clear design vision. This role offers the autonomy to shape where Lyft’s ride offerings go next, the support to pursue bold ideas, and the opportunity to see your work ship at scale across millions of riders.

Responsibilities:

• Lead the conceptualization and design of rider experiences and across the Lyft rider experience.
• Develop deep empathy for undiscovered user needs through immersive research, trend analysis, and intuitive market sensing to inform breakthrough experiences
• Quickly generate, test, and iterate on multiple concepts simultaneously, embracing calculated risks and learning from both successes and failures
• Anticipate market shifts before they happen and proactively design solutions that position Lyft ahead of emerging trends and behaviors
• Rally product managers, engineers, researchers, and executives around ambitious visions, inspiring teams to pursue transformative opportunities
• Pivot gracefully between strategic thinking and hands-on delivery as conditions evolve, demonstrating flexibility without compromising quality
• Connect design decisions directly to business outcomes, with a keen understanding of how your work drives key metrics and unlocks new revenue streams

Experience:

• 6+ years of experience working in UX, UI, HCI related field with experience working on web and mobile design
• Experience working with a lean team of Engineers, Product Managers and Program Managers
• Experience designing innovative products for desktop and mobile
• Excellent oral and written communication skills
• Experience with user research methods and analysis
• Expertise with Figma and other prototyping tools
• Excellence in design craft
• Ability to work with a low-ego, highly collaborative, cross-functional team
• Excited about working in a fast-paced, dynamic startup environment

Even if you don't directly have the skills above, please consider applying. We know talent takes many different shapes.

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $128,000 - $160,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.