Position Summary:

The Senior Manager, Social Media & Digital Engagement will lead the development and execution of a comprehensive social media strategy that advances Make-A-Wish’s national brand presence, corporate partner marketing, and audience engagement. This role will serve as a key strategist and thought leader, driving innovation across all national social platforms to amplify mission storytelling and deepen supporter connections.

As a senior manager, this position will oversee the planning and governance of social media content and campaigns, ensuring alignment with organizational priorities and brand standards. The Senior Manager will partner closely with creative, corporate alliances, and integrated fundraising teams to deliver high-impact initiatives that elevate both brand and sponsor visibility. Additionally, this role will identify emerging trends, optimize performance through data-driven insights, and champion best practices across the enterprise.

In addition to leading social media strategy, the Senior Manager will develop and implement influencer engagement approaches that amplify Make-A-Wish’s mission and fundraising efforts. By cultivating relationships with content creators and online communities, this role will support virtual and social fundraising initiatives—including online auctions, sweepstakes, and influencer-led campaigns—in close partnership with the Director, Digital & Social. These efforts will further extend the organization’s reach, deepen supporter connections, and drive innovative fundraising opportunities across digital platforms. The ideal candidate combines strategic vision with operational excellence, possesses a deep passion for social media and cause-driven marketing, and thrives in a collaborative environment where creativity and analytics intersect.

Duties and Responsibilities:

• Define and evolve the national social media strategy to drive fundraising, mission delivery, and brand engagement.
• Lead social media engagement strategies for executive leadership and board members to position Make-A-Wish as a nonprofit thought leader.
• Serve as the primary social media contact for national brand partners, leading strategic planning and high-impact campaigns.
• Act as a social media advocate across the organization, ensuring integration into partnerships, initiatives, and campaigns.
• Support and activate influencer engagement and virtual fundraising initiatives—including online auctions, sweepstakes, and digital campaigns—in partnership with the Director, Digital & Social, to maximize reach and revenue for brand and corporate campaigns and initiatives.
• Cultivate relationships with influencers and content creators to amplify fundraising campaigns and brand activations.
• Build and maintain cross-functional relationships with chapters and internal teams; advise and train chapter practitioners on best practices.
• Oversee Make-A-Wish America’s presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X.
• Direct teams and agencies in creating, curating, publishing, and managing content aligned with brand guidelines and partner requirements.
• Spearhead innovative content strategies, including live coverage of wishes, campaigns, and events.
• Ensure consistency, compliance, and impact of brand and sponsor-generated content.
• Establish KPIs, monitor analytics, and implement continuous improvement to maximize ROI and audience growth.
• Design and manage enterprise-level social media dashboards, delivering actionable insights to leadership.
• Supervise the Manager, Social Media, providing mentorship and professional development.
• Manage agency relationships and contracts for social marketing campaigns.
• Identify emerging platforms, tools, and trends to expand reach and engagement.
• Perform additional job-related duties as assigned.

Qualifications

• Bachelor’s degree in Communications, Marketing, Liberal Arts, Business, or related field required. 
• 7+ years of experience required, with 5+ years of experience in social media, marketing, or communications.
• 2+ years of people leadership experience required
• Demonstrated experience on the ins and outs of using Instagram, Facebook, Twitter/X, TikTok, LinkedIn, Discord, and social media management tools.
• Demonstrated experience working with various stakeholders, including corporate partners.
• Demonstrated success developing and executing social media campaigns that drive engagement and revenue.
• Experience supporting virtual fundraising campaigns, including online auctions, sweepstakes, and influencer-led initiatives.
• Proven ability to recruit and manage relationships with influencers, content creators, and online communities.
• Familiarity with charity stream fundraising platforms and virtual event coordination.
• Strong analytical skills for tracking performance and optimizing campaigns.
• Ability to thrive in a fast-paced, remote environment and travel to industry events as needed.
• Strong knowledge of Microsoft Suite applications, including demonstrated expertise in PowerPoint. 
• Proficiency in developing content and graphics. 
• Working knowledge of nonprofit organizations is helpful. 

Working Conditions:

• Ability to thrive in a remote environment.
• Some travel required, up to 10% for organizational conferences and events
• May occasionally require work outside of the traditional Monday through Friday work week. This includes weekends and early evening weeknights.