SMM & Brand Communications Manager

We are seeking a high-energy, creative SMM Manager to drive our brand presence across LinkedIn, Instagram, X (Twitter), and Bluesky.

You aren't just a "poster" - you are a content engine. Your mission is to build authority, drive organic reach, and maintain a vibrant brand "voice." While your primary focus is content and strategy, you’ll also be the heartbeat of our community, engaging with followers and industry leaders to keep our brand at the center of the conversation.

Location: remote from Poland, Spain or Portugal.

Key Responsibilities:

• Own the content calendar from ideation to posting across LinkedIn (B2B thought leadership), Instagram, and X/Bluesky.
• Adapt messaging to fit the unique culture of each platform - from professional insights on LinkedIn to real-time interactions on X and Bluesky.
• Rapidly adapt global trends and memes into the brand’s narrative to maintain relevance and boost organic visibility.
• Maintain a consistent, human-centric Tone of Voice in comments, DMs, and mentions.
• Spark conversations with industry KOLs (Key Opinion Leaders) and influencers to increase brand top-of-mind awareness.
• Represent the brand in trending discussions within the niche to drive community growth.
• Analyze weekly/monthly metrics, monitor competitor activity, and pivot strategies based on data.
• Relentlessly pursue growth in Reach, Engagement Rate (ER), and Follower count.

Qualifications:

• 3+ years of SMM experience, preferably within B2B or iGaming sectors.
• Expert knowledge of LinkedIn algorithms, Instagram trends, and the nuances of the X/Bluesky and tech cultures.
• Advanced English is a must. Native Ukrainian\Russian speaker.
• Mindset: Results-oriented. You know how to "move the needle" and back up your work with numbers.
• Creativity: A sharp eye for visuals and a knack for storytelling.