About the Role:

The Outbound Growth Manager is a first-of-its-kind hybrid role — part lead generation, part demand generation, and fully accountable for both. This isn't a sales role dressed up in marketing language, and it's not a marketing role that hands off to sales at the first sign of traction. It's one person owning the entire top-of-funnel motion: building the intelligence to know which accounts to prioritize, designing programs to create demand and warm them up, and personally leading the outbound effort to convert that engagement into a qualified pipeline. If you love connecting the dots between marketing and sales and want to see the direct impact of your work, this role was built for you.

Account-Based Marketing Responsibilities:

• Design and own end-to-end ABM campaigns across target accounts, spanning email, LinkedIn, paid social, direct mail, virtual and in-person events, and personalized experiences
• Develop account-specific messaging frameworks — translating high-level value propositions into narratives that resonate with each account's industry, pain points, and strategic priorities
• Collaborate with internal stakeholders to produce tailored sales assets: account-specific landing pages, one-pagers, case studies, and outreach sequences
• Own a performance dashboard covering pipeline influence, campaign engagement, meeting conversion rates, and account progression across the full sales cycle
• Run regular retrospectives on campaign performance and use those findings to iterate on sequencing, targeting, and content strategy
• Test and optimize across channels — treating every campaign as a learning opportunity to sharpen what's working and cut what isn't
• Stay current on the competitive landscape and target industries so your messaging always feels timely and relevant, not generic

Sales-Based Responsibilities:

• Partner with the CRO to define account strategy — aligning on stakeholder mapping, timing, and the sequencing of marketing and sales touches to eliminate duplication and conflicting outreach
• Research and monitor target accounts for high-signal triggers — funding rounds, leadership changes, product launches, and hiring activity — to identify and act on natural opening moments for outreach
• Own a tiered pipeline of target accounts across all funnel stages, actively managing engagement to ensure no high-priority account goes cold or stalls
• Build and maintain a dynamic target account list with rigorous CRM hygiene — keeping contact details, engagement history, and account context current and actionable
• Drive outbound prospecting across email, phone, and LinkedIn with a disciplined cadence, clear alignment to sales objectives, and consistent CRM documentation of all activity

What We’re Looking For:

• Educational Background: Bachelor’s degree or equivalent years of relevant work experience. Candidates with non-traditional backgrounds will be considered if their prior experience and work history are highly relevant.
• Bias for Action and Hustle: A do-er who likes to think but doesn’t get paralyzed by thinking. Comfortable operating tactically. Force of personality, drive, and creative judgment matter as much as the playbook.
• Demand Gen Fluency: Strong understanding of pipeline accountability, ICP definition, vertical messaging, sales SLAs, and the demand-gen toolkit (LinkedIn ads, outbound, intent data, MAP/CRM workflows). You speak the same language as sales.
• Creative + Analytical Range: Exceptional skills in writing tailored, voice-driven content AND in reading response data to inform decisions, define messaging requirements, and prioritize accounts for maximum impact. Equally comfortable with white papers and dashboards.
• Collaboration and C-Suite Communication: Proven ability to work seamlessly across sales, product, and executive teams. You can present a campaign plan to a CEO, defend it under questioning, and adjust on the fly.
• Builder Mindset: Excited to build the motion, not just optimize one that already exists. You’ve been the early or first marketing hire at a startup, the first ABM hire on a small team, or otherwise built a function from scratch — and you want to do it again.
• Customer Engagement: Skilled in gathering market feedback, conducting account-level research, and presenting compelling, well-structured marketing programs to customers, partners, and business leaders.
• ABM Experience: Experience with designing, running, and scaling account-based marketing programs at a B2B (ideally B2B2C or consumer-adjacent) company, with a focus on driving response, pipeline, and qualified engagement at named accounts.
• SDR / BDR Experience (Nice-to-Have): Track record of consistent quota attainment in a pipeline-generation role — can speak to monthly meeting targets, conversion rates, and pipeline contribution with specific numbers.
• Domain Adjacency (Nice-to-Have): Experience marketing into travel, hospitality, airlines, hotels, transport, logistics, or consumer-facing platforms — or experience marketing AI, data, or infrastructure products to enterprise buyers. Travel domain is a plus, not a hard requirement.

Location & Schedule:

Our HQ is in Somerville, MA, USA. This position will be remote-based in London, UK.

Benefits:

The benefits listed below are US-based benefits. UK-based benefits are comparable.

Work Authorization:

We are unable to provide visa sponsorship at this time. Individuals who are currently on a visa or may need sponsorship in the future are encouraged to reconnect with us down the line, as our immigration policy may change.