Copywriter
Position: Full Time
Location: Remote
OVERVIEW
Movement Strategy is seeking a Copywriter to support a high profile account, creating social-first content that lives at the intersection of music, culture, fandom, and community. This is a hybrid creator role, ideal for someone who doesn’t just write copy, but actively creates content, understands platform behavior, and knows how artists, creators, and audiences actually engage online.
Reporting into a Creative Director, you will concept, write, and help produce content across TikTok, Instagram/Reels, YouTube Shorts, and emerging platforms. You’ll bring a strong social media background, cultural curiosity, and hands-on creator instincts—contributing to everything from reactive moments and fan-driven storytelling to artist launches and campaign activations. This role is built for scrappy, entrepreneurial creatives who are comfortable moving fast, experimenting often, and engaging directly with communities.
A BIT ABOUT US
Movement Strategy creates content and campaigns for the world’s most exciting brands. We win awards, make headlines, shatter engagement numbers and celebrate the journey along the way. It’s why companies like Netflix, Amazon, Spotify, and Intuit come to us again and again.
We’re fully remote with hubs in New York, Denver, and LA, and a presence all across the US. We believe collaboration is what takes our work from good to great, and at times, even to legendary status. We champion diverse opinions and creativity in every department, and provide professional development and learning opportunities with the goal of helping you discover your best work today, and learn how to make it even better in the future.
KEY FOCUS AREAS
Creative Concepting & Social Storytelling
- Concept, write, and help create social-first content across artists, genres, playlists, and cultural moments.
- Contribute ideas that are grounded in platform behavior, fandom dynamics, and real-time cultural trends—not traditional ad copy.
- Develop scripts, captions, hooks, and text-on-screen that feel native to TikTok, Reels, and Shorts.
- Participate in low-lift content creation (UGC-style videos, in-app edits, creator POVs) alongside Art Directors and Video Editors.
- Bring creator thinking into brainstorms, what would actually work on the platform, not just look good in a deck.
Writing, Editing & Copy Execution
- Write clear, compelling copy for organic and paid social—but with an understanding of how that copy performs in-platform.
- Edit and refine your own work quickly, adapting tone and pacing based on performance and feedback.
- Create and adapt copy for reactive moments, cultural conversations, and artist-driven content drops.
- Support fast-turn production workflows where speed, clarity, and cultural relevance matter more than polish.
Hybrid Creator Requirements
- This role requires hands-on content creation, not just writing. Copywriters are expected to participate in creating social content, including UGC-style videos, text-on-screen concepts, and creator-native formats.
- Candidates should have a strong social media background, with experience creating, posting, or managing content on platforms like TikTok and Instagram—traditional agency-only copywriting backgrounds are less relevant.
- We’re looking for scrappy, entrepreneurial creatives: people with side hustles, personal creator accounts, music projects, meme pages, fan accounts, or other proof of social-native thinking.
- Community management instincts are essential, especially for Latin-focused work, understanding how to engage audiences authentically, respond in real time, and reflect cultural nuance in language and tone.
Cross-Functional Creative Collaboration
- Work closely with Art Directors, Designers, Video Editors, and creative teammates to ensure visuals and copy complement one another.
- Collaborate with the Content & Engagement team on captions, reactive opportunities, and platform nuances.
- Provide clear, timely updates to Creative Directors, Project Managers, and Account teams as part of content production.
UGC Sourcing, Trend Monitoring & Cultural Fluency
- Monitor daily platform trends, viral audio, artist moments, fan conversations, and creator POVs relevant to music and culture.
- Source and shape UGC that reflects how fans actually engage with artists and music—not overly branded content.
- Support community-facing copy, reactive replies, and two-way dialogue in partnership with the Content & Engagement team.
- Bring cultural insights forward proactively, especially within Latin music, youth culture, and internet communities.
Publishing & Community-Adjacent Support
- Write captions for Instagram, TikTok, Facebook, YouTube, and other emerging channels.
- Support C&E partners by drafting copy for community moments or two-way social dialogue.
- Ensure brand voice consistency across reactive content and UGC-driven posts.
Quality Control & Executional Ownership
- Ensure consistency across messaging, hashtags, grammar, punctuation, capitalization, and clarity.
- Fact-check references, product details, and brand standards prior to handoff.
- Maintain accuracy across multiple content variations and channel adaptations.
Performance Awareness & Optimization Support
- Partner with senior creative and insights teams to understand what content is performing and why.
- Apply feedback, learnings, and data-informed adjustments to future writing and ideation.
QUALIFICATIONS
- 2–5 years of experience creating or managing social-first content (agency, in-house, freelance, or creator background).
- Demonstrated experience creating content, not just writing it—portfolio should include social posts, short-form video, scripts, or creator-style work.
- Deep familiarity with TikTok, Instagram, and YouTube Shorts from a user perspective, not just a brand one.
- Experience engaging with online communities, fandoms, or creator ecosystems.
- For Latin roles: bilingual Spanish/English strongly preferred, with cultural fluency beyond translation.
IDEAL QUALITIES
- High-energy, curious, proactive, and passionate about social culture.
- Strong communicator who can think quickly and present ideas clearly.
- Nimble self-starter who adapts well to shifting priorities and fast-moving environments.
- Always seeking opportunities to learn, grow, and refine your craft.
- Collaborative mindset with a positive, supportive attitude toward teammates.
- Treats the client’s business with care, pride, and a sense of ownership.
- Values diverse perspectives and contributes to an inclusive creative environment.
SALARY & COMPENSATION
In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees. Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.
A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company.
Salary Range: 70k - 85k
Movement Strategy is an Equal Opportunity Employer
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply.
We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.
