Social & Content Manager

The Role

We are looking for a creative and trend-savvy Social and Content Manager to create trend-driven, engaging and innovative content across TikTok and Instagram in DACH-region (i.e. Germany, Austria, Switzerland) . You will work closely with global and local teams to develop and execute a content strategy that aligns with social media trends, audience insights, and our brand’s goals. You will work remotely and report to Marketing Lead DACH. You may need to travel regularly for shooting in Germany or team meetings in Europe

Responsibilities

Content Creation & Strategy

• Conceptualize, create, and execute a trend-driven content calendar, following global social playbooks and strategies.
• Work closely with our global marketing and local teams to maintain consistency across social media platforms.
• Observe and monitor social media trends, producing spontaneous, high-impact content for TikTok and Instagram.
• Localize or produce short-form content based on global playbooks and strategies
• Copywriting, editing social content in forms of graphics and videos
• Brief and manage external influencers and content creators for content on our own social channel
• Collaborate with our marketing partners to create trend-driven content
• Plan, film, and edit videos independently or in collaboration with our local/global production teams.
• Capture and edit live event content for real-time social media updates

Community Engagement & Performance Optimization

• React to comments, messages, and interactions to foster a strong and engaged community.
• Execute A/B testing and optimize content to set new social media trends.
• Stay updated with short-form video trends, sounds, and audience insights to enhance engagement and reach.

Project Management & Analysis

• Analyse social media performance metrics (reach, engagement, sentiment) and provide reports to optimize strategy.
• Regularly reporting social media performance metrics such as engagement, reach, and follower growth, providing valuable insights to refine our strategies.
• Oversee content production, including editing, quality control, and timely delivery within budget.

Requirements

• 2-5 years of experience managing social media channels for consumer-facing brands (ideally in tech, lifestyle, or fashion).
• Strong understanding of short-form video production workflows (pre-production, production, and post-production).
• Professional skills in Canva, Adobe photo shop, Adobe Premiere Pro
• Deep knowledge of TikTok & Instagram trends, transitions, and best practices in the DACH regions
• Creative, social social copy writing
• Professional capability of editing graphics and videos
• Proven track record of audience growth and engagement through short-form content.
• Based in Germany, with preference for Munich, Berlin, Cologne, or Hamburg and availability for occasional in-person events or content shoots.