Manager, Digital Marketing - Retail Media
•ThewonderfulcompanyHybrid· 3d
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $120k-130k🇺🇸 Los Angeles, USA
3d ago
Growth Manager - Influencer Program
Okx·5 days ago
⏰ Full-time🎯 Lead / Principal🇩🇪 Germany📅 Sep 17, 2026
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity
OKX Europe is building a local influencer program from zero to hero: a curated roster of Tier 1-2 crypto, FinTech and finance voices in key European markets who drive sentiment, amplify launches, and share our brand narrative. This is a PR and amplification program, not an affiliate channel. You own the roster build, the content operations that keep it fed, and the 24 hour response system that activates it during a sentiment event.
What You’ll Be Doing
- Map and rank Tier 1 targets per market: top voices from sectors including but not limited to crypto, Fintech, traditional finance, payment and sports, across channels including but not limited to YouTube, X, TikTok, Instagram, podcasts, and Telegram, ranked by verified follower count, excluding anyone already in the Affiliate programme
- Mine competitor amplifiers: identify who consistently amplifies key competitors, their launches, and track top finance/crypto podcast charts per market
- Run direct outreach against the mapped list, manage the inbound portal pipeline
- Acquire and negotiate deals with KOLs.
- Build and maintain brief templates per campaign type: launch, promo push, always-on education
- Maintain a localized asset kit per market: visuals, approved claims, risk warning language, disclosure wording
- Distribute a weekly/monthly/quarterly narrative refresh to the full roster
What you will own
- Local influencer roster build and management
- Content operations infrastructure: brief templates by campaign type, localized asset kits, narrative refresh cadence
- Reporting: impressions, reach, engagement, and positive share of voice (SOV) per market, tied to the goals below
What We Look For In You
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Must-haves:
- Years running an influencer, or creator program, ideally in crypto, fintech or payments
- Has built a ranked outreach target list from scratch (real follower verification, competitor amplifier mapping), not just inherited or managed an existing spreadsheet of names
- Can negotiate and retain creators on a non-cash-per-conversion basis: this is a sentiment/access/merch/community trade, not an affiliate deal
- Data-driven mindset with experience tracking acquisition, engagement, trading volume, ROI, and other performance metrics.
- Comfortable being measured on SOV, sentiment, and response speed rather than conversion or ROAS
- Native or fluent in at least one EEA market language, plus English
- Existing relationships with crypto/finance YouTubers, X voices, or podcast hosts in at least one key European market is a strong plus
- Decent understanding of local EU financial-promotion and influencer-disclosure requirements; able to ensure all content follows brand and compliance guidelines.
- Strong project management and stakeholder coordination skills, with the ability to work across Growth, Compliance, Legal, Product, and Brand teams.
- A strong team player who collaborates closely with the Affiliate BD teams to identify opportunities to convert high-potential influencers into long-term affiliate partners.
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Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
OKX Statement:
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Market context
Measured from remote postings we have tracked ourselves — not self-reported survey data.
What Lead / Principal Marketing roles in Europe pay
- 25th
- $68k
- Median
- $91k
- 75th
- $115k
Based on 239 comparable postings with disclosed salaries, last 12 months.
How Okx is hiring
- Last 90 days
- 24 roles
- Total tracked
- 131
- Hiring across
- 12 job families
Tracked since October 2023.