Who You Are:
You are a seasoned commercial finance leader who understands how revenue, trade, pricing, and margin come together in a Food CPG business. You are a trusted partner to Sales and Marketing, helping grow the top line while protecting profitability and ensuring discipline. You love getting into the numbers, but you’re equally effective influencing cross-functional leaders with clarity, data, and confidence.
You thrive in a fast-paced, high-growth environment and enjoy building capabilities, not just maintaining them. You’re motivated by impact and take ownership of outcomes, not just deliverables.
The Task At Hand:
The Sales Finance Leader is responsible for partnering with Sales, Revenue Growth Management (RGM), Category Management, Sales Planning, Trade Planning, and FP&A to drive profitable growth. You will own pressure testing and validating all inputs into the commercial P&L and be the financial voice in pricing, promotions, and customer strategies. You will build guardrails, elevate insights, and help the business make data-driven decisions. You will align cross-functional partners and ensure we have reliable, timely visibility into where the business is headed. You will help build the processes, tools, and discipline that enable predictable performance and proactive decision-making.
This role ensures that our investments in trade, pricing, distribution, and innovation translate into incremental volume and healthy margins. You will build customer P&Ls, lead monthly financial reviews, and improve forecast accuracy.
This is a high-visibility, high-impact role with direct influence on revenue, profitability, planning, and strategy.
In This Role, You Will:
- Own channel and customer-level profitability and partner with Sales to deliver revenue and margin targets
- Build, maintain and improve customer P&Ls and performance scorecards. Build dashboards and reporting for trade, customer margin, price volume mix, and forecast accuracy
- Lead monthly business reviews with Sales and Finance, highlighting performance drivers, risks, opportunities, and recommended actions
- Provide Commercial Finance leadership on annual planning, quarterly reforecasts, and long-range plans, including development and tracking of key financial KPIs (e.g. customer and product category growth, trade efficiency targets)
- Partner with Sales Planning, Customer Development, E-Commerce, Marketing, Demand Planning to align sales forecasts and support the S&OP process.
- Pressure-test forecast assumptions and on distribution, velocity, promotion, and innovation
- Collaborate with RGM on price/pack strategy and elasticity insights and how they impact our forecasts
- Partner with Trade Planning and Accounting on trade accruals, variance analysis, and sales finance reporting deliverables
- Identify and reduce profit leakage from trade efficiency and deduction issues
- Partner with Marketing on evaluating Marketing initiative effectiveness, ROI and impact on sales forecasts
- Partner with E-Commerce team on sales drivers, advertising spend and CAC, and impact on sales forecasts
- Evolve and implement scalable FP&A processes and tools to enhance data accuracy, streamline reporting, and improve the overall quality and speed of financial analysis.
- Translate complex data into clear, actionable recommendations for cross-functional and executive audiences
In This Role, You’ll Bring With You:
- 7+ years of experience in FP&A and/or sales finance at a CPG organization
- Strong familiarity with consumption and syndicated data sources (e.g. Circana/IRI, Nielsen, SPINS)
- Strong financial modeling and analytical skills; you can distill data into action
- Exceptional communication and presentation skills, with experience crafting narratives for executive or investor audiences
- Proven experience in building and improving annual planning and forecasting processes in a commercial context
- Proven ability to analyze and optimize pricing, promotion, and cost structures, with strong financial modeling and data analysis skills.
- Proficiency with Microsoft BI tools a plus
- Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
- Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
- Genuine passion for improving childhood nutrition for a healthier and happier planet
- Desire to contribute to a dynamic high-growth, purpose-driven work environment
- Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy and make decisions requiring a high level of judgment
- Previous exposure to cross-functional work between Sustainability and Finance preferred
- Must reside in the United States to be considered for this position
- Please note that visa sponsorship is not available for this position
Compensation:
- Full-Time, Salaried, Exempt
- The anticipated salary range for this position is $150,000.00 to $185,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.
Additional:
- Remote-first work environment
- Annual Bonus
- 401(k) program + 4% company match after three months
- New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
- Monthly Cell and Internet Stipend
- Quarterly Farm-to-Fridge home deliveries and Employee Discounts
- New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
- Unlimited Paid Time Off
- Paid Volunteer Time
- Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections
- Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee
- Vision and Dental Insurance covered at 100% for the employee and dependents
- Life insurance
- Flexible spending account and Health savings accounts for applicable plans
- Employee assistance program (EAP)
- All other benefits, leaves, and insurance as required by law, based on your specific residence
- And so much more!
Who We Are
Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.
Our Business: At Once Upon a Farm, farm-fresh taste grows here. We're on a greater mission in providing organic, crave-worthy snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.
We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.
Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.
Once Upon a Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon a Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.
In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon a Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
This job description is a summary of duties; it is by no means an all-inclusive list but is merely a broad guide of expected duties.
You must reside in the United States to be considered for this position.
