Associate Director, Engagement Strategy
•Avalerehealth· 22h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $120k-150k🇺🇸 USA
22h ago
OpenAI·3 months ago
The B2B Marketing team contributes to OpenAI’s broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Growth, Sales, Research, Comms, and Design teams to create a cohesive customer experience across all our channels.
We’re looking for a highly technical Product Marketing Manager to help drive adoption and growth of Codex. This role requires deep familiarity with developer tools, coding workflows, and modern AI-assisted development environments.
Codex is becoming an essential AI collaborator for developers—helping them write, understand, and ship code faster across real production workflows. You will help translate technical innovation into clear value for developers, shape how Codex is positioned in a rapidly evolving AI coding landscape, and drive programs that expand adoption and usage across the developer ecosystem.
This is a highly cross-functional role that blends traditional product marketing responsibilities with developer ecosystem fluency and growth thinking. You will work closely with Product, Developer Experience, Sales, and Growth teams to launch new capabilities, enable go-to-market teams, and ensure Codex continues to resonate with developers building software.
The ideal candidate combines strong product marketing fundamentals with deep technical fluency and a strong intuition for how developers discover, evaluate, and adopt new tools.
Lead product launches for Codex and its underlying models: Build launch strategies that clearly communicate product-market fit for developers. Develop messaging and positioning, shape announcement moments, write launch blogs and technical content, and coordinate cross-functional teams through launch planning and execution.
Develop compelling messaging and competitive positioning: Define how Codex is differentiated in the rapidly evolving AI coding ecosystem across tools like Claude Code, Cursor, and other developer platforms.
Drive developer adoption and product growth: Partner with Growth and Design teams to design campaigns that increase awareness, acquisition, and ongoing usage of Codex across the developer ecosystem.
Create developer-focused content and narratives: Produce high-quality content including blogs, technical explainers, launch posts, demos, landing pages, and social content in collaboration with Developer Experience and Engineering teams.
Enable Sales and GTM teams: Develop technical narratives, sales materials, and enablement assets that help Sales and Solutions Engineering position Codex within real developer workflows and communicate its value to both technical and executive stakeholders—from startups to enterprises.
Develop a deep understanding of developer workflows: Regularly engage with developers and engineering leaders through research, customer conversations, Gong calls, and market analysis to understand how developers discover, evaluate, and use coding tools.
Bring developer insights back to Product and Engineering: Act as a voice of the developer by translating market signals and user feedback into product insights that help shape roadmap decisions and product strategy.
Measure launch and campaign impact: Track adoption, usage, and developer engagement metrics post-launch to continuously refine positioning, campaigns, and product messaging.
Has 14+ years of experience in technical product marketing or developer marketing for developer tools, infrastructure products, or technical platforms.
Has firsthand familiarity with developer tooling and workflows and can engage credibly with engineers on topics such as coding environments, developer platforms, and AI-assisted software development.
Has led complex product launches involving multiple cross-functional teams.
Understands developer workflows and how developers discover, evaluate, and adopt new tools.
Is deeply plugged into the developer ecosystem and actively follows the evolution of AI coding tools such as Codex, Claude Code, Cursor, and similar developer platforms.
Has strong writing and storytelling skills and enjoys creating technical content for developers.
Works effectively across Product, Developer Experience, Sales, Growth, and Marketing teams in fast-moving environments.
Has an engineering background or degree (a plus but not required).
This role can be Remote in the US with regular travel to San Francisco, CA.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
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Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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